Marketing Wisdom

Intellectual Video Marketing

2012-01-21T04:07:00.000-08:00

I created six videos and uploaded them to Youtube and other video sharing sites and for one week I was on Video Marketing.

I am using Windows Movie Maker sw to create the videos. Making videos is fun and it took 2.5 hours today to create my sixth video, Zodiac $tock Market Astrology. I converted it into a swf file and uploaded it onto my site, www.stockmarketastrology.com. I have so far got 266 views on Youtube for my six videos so far. And there will be many more views.

In 2006,Youtube ushered in the Video Revolution. In 2007, Web 1.0 changed to Web 2.0. The Social Media Revolution ushered in by Facebook and other social sites changed the Web. Now there are more than 1000 social sites which are very popular. You can upload photos, videos, music, blog, link etc to these social sites.

Social Marketers recommend creating profiles on these sites and uploading your photos and videos to these sites.

So Web 2.0 is more collaborative, participative and interactive than Web 1.0.We also have to change accordingly. Encourage the mashup. By creating videos, we can give the url and the embed code for other bloggers. Those who are interested can insert these in their blog/site pages and lo ! our videos travel around.

Ideally the video can be of 2/3 minutes duration. People do not have time to view for a long period. Content is always King on the Net and you should have quality content in the video.

Each day, more than 100 years worth of Youtube videos are watched on Facebook and video views are growing exponentially on social sites.

Video Marketing is defined as a powerful marketing tool. You should create quality videos, keep it simple and short ( Keep it simple, Silly ), optimise it for the search engines and promote it rigourously. There are many video sharing sites to which you can sumbit your videos.

www.Youtube.com
www.vimeo.com
www.dailymotion.com
www.netlog.com
www.yourmedia.com
www.is.rediff.com
www.dekhona.com
www.yourdailymedia.com
www.buzznet.com
www.break.com
www.metacafe.com
www.photobucket.com
www.flickr.com
www.facebook.com
www.plus.google.com

and many other video sharing sites.

Happy Video Marketing !

Intellectual Marketing XVII - The Eightfold Marketing !

2012-01-14T21:58:00.001-08:00

We find that the most important business equation is

V = f(M)

where V is Volume or the number of customers is a function of Marketing expenditure. Success is verily dependent on Marketing.

Well, Marketing can take you from obscurity to omnipresence ! 90% of our time and 70% of our budget should be spent on Marketing, as advertising is the lifeblood of business.

We have to understand that Marketing is different from selling. Never sell, influence. Write about your business field and give useful tips to your readers and they will revert to you.

Video Marketing.

Now the rage over the Net is Video Marketing. You can make videos using Windows Movie Maker and then submit them to video sharing sites like Youtube, Google Videos, Vimeo, Yahoo Videos etc. Normally 3-5 minutes are preferred and you can share your knowledge with the international community that way. You can tag your videos with rich keywords and be sure to include a link to your site. Dont bother if there are stumblings. If there are stumblings, it only shows you are human !

You can upload these videos to your site and then give the url to your readers. You should also give the embed code, so that other bloggers can dispay the videos on their blogs and this will give you worldwide exposure.

Software Marketing

You can create softwares and upload them to your sites as freeware. Many will download these and it will give you added exposure.

Social Media .Marketing

You should create great profiles on social sites like Facebook, Twitter, Google Plus, Orkut etc. Get as many friends as possible. You can share your articles, photos and videos with your friends, who will do the marketing for you. You should give links from these social sites to your sites and blogs.

Not only proflies, but also Pages should be created on these social sites. You can ask people to like your Profile and Pages. Web democracy is vital and if many like your pages and profile, your site will become more popular.

Article Marketing

You can create articles and submit them to article sites and social sites. Be sure to link your sites and blogs in the resource box. You should proof read, proof read and proof read. You can also get someone check your articles. The Ultimate promotion tool is undoubtedly Article Marketing. There are many who think Article Marketing is dead. It can never be so, as the Net is a written medium !

Zine Marketing

You should create a eZine and then send it to opt in subscribers. My Ezine, the Z Files, has more than 40 K subscribers. I incorporate articles and tips in this Zine and send it to subscribers free. eZine is a must in Relationship Marketing and it is a great method to be in touch with your subscribers.

Blog Marketing

You can create free blogs on Blogger. You can write about the subjects you know and share your knowledge with the international community. Blogs gives you great exposure. Optimise your content, as Optimised Unique Content is the marma of the Net.

You should blog daily. Update them with the latest news. I have a cricket blog and I update my readers with the latest news. You can give tips to your which will be appreciated worldwide.

List Marketing

You should join lists. For instance, I subscribed to many Astro Lists and I contribute about the psychic sciences to these lists. In your sig file, you should link these posts to your sites, blogs, profiles and pages ! Useful information should be provided to these lists so that people can benefit from your knowledge. Knowledge should be shared with the international community. Also wealth.

Offline Marketing

You can write articles and send it to offline publications. In India the online world is only 10% and the rest 90% is offline. So offline advertising should not be neglected. You can appear on TV and advertise yourself sublty. You should be a public figure in newspapers as well.

Advertising, Marketing and Branding is the A of business. Let us not ignore this vital factor !

Video Marketing

2012-01-11T20:13:00.001-08:00

When the video revolution began, text gave way to videos. Article Marketing gave way to Video Marketing. Now Video Marketing is the most powerful tool in the marketer's arsenal.You should link your video to your website. Use the KISS principle ( Keep it simple, stupid ). Usually videos 3-5 minutes long are preferred. Even though a 3 minute video is not a video at all !You dont have to feel shy facing the camera. If you are shy, you can put somebody else's face. There may be stumblings when you are speaking, but that shows that you are human. You can start as a novice and with experience you can become a professional.

Social Media Marketing

2012-01-04T05:58:00.000-08:00

Social Media Marketing is the order of the day and the above diagram is self explanatory.

Create accounts in Facebook, MySpace, Google+, Orkut, Twitter, Youtube, Flickr etc and establish social contacts. From these social sites, traffic will come to your blogs and sites.

Never brodcast, never sell, just disseminate information and people will like you and come to your sites and blogs to know what you have to offer. Use photos and videos, along with microblogs or tweets and articles in your social site pages and you have joined the SMM bandwagon !

You should have a Profile and a Page in Facebook. You should add friends, not more than 20 friends a day. You should blog daily, that is you should update your status every now and then and upload photos and videos, which are your favourites. A man is known by the company he keeps and hence people will judge what sort of a person you are from your friends, your photos, your videos and articles. Status Updates are microblogs, that is you can write micro blog posts of less than 200 characters. Twitter gives you a microblog of 140 characters. Twitter and Tumblr are the great microblogging sites. Microblogs were known as tumbleblogs and hence the name Tumblr. Now all social media sites gives you the Update Status facility. I already wrote on my Facebook Profile, Govind Kumar, that I am updating my Marketing blog today ! That I am writing an blog post about Social Media Marketing ! My 1336 friends will read this and read this article !

Use Cootopia for Marketing !

2012-01-01T19:32:00.000-08:00

I became a member of Cootopia, a social sharing site. You can open account and share content and revenue with Cooptia.

My Affiliate Link is cOOtopia

If you want to cOOptimize, you can use "

Cootopize is the Social Optimiser and you know SMO or Social Media Optimisation is the order of the day. Coined by the programmer Rohit Bhargava, SMO has come to stay !

In order to beef up Online Marketing, you should have accounts in all Social sites like Facebook, Twitter, Google Plus etc. Create content and share with the international community.

Blog Marketing is the latest buzz !

2011-12-28T21:19:00.000-08:00

Undoubtedly blogging is fun. You write whatever is on your mind. You can set up blogs on Blogger or Typepad. Blogger seems to be the most user friendly.

I have 39 active blogs on Blogger . I get a lot of traffic from these blogs.

You can put Adsense ads on your blog. Also Adbrite and other affiliate ads and you get paid either PPC or PPS ( Pay Per Click or Pay per Sale ).

Blog Marketing is the latest buzz. If you use a conversational tone you will get a big audience. Never broadcast. Never indulge in self promotion. Never sell. Be altruistic and share your knowledge with the international community !

Wealth or Knowledge should not be accumulated. It should be shared with our brethren. Marx, Jesus and Aurobindo were altruistic and they shared their immense knowledge with their brethren. Let us go after Almighty Love and not after Almighty Mammon !

You can share not only articles written by you, but also your favorite videos and photos dealing with that topic. You can go to social networking sites like Facebook or Google Plus and update your status and tell your friends that you have been blogging, with links pointing back to your blog ! This is the joy of Blog Marketing !

The Mathematical Model of Business

2011-11-08T01:54:00.000-08:00

We have certain equations in Business, which when implemented, can see revenue and profit rise.

Equation 1

Profit = Revenue - ( Fixed Cost + Marketing Exp + Variable Cost* Volume )

Equation 2

Revenue = Products* Volume

Equation 3

Volume = Number of Customers

We find for every rupee invested in marketing, there will be a 400% rise in revenue and 100% rise in profit. So we have to invest in Marketing. Marketing is the life blood of business !

Profit = (P*V)-( Mexp + FC + VC* V )

P = Product
V = Volume
Mexp = Marketing Expenditure
FC = Fixed Cost
VC = Variable Cost

So for Revenue = (P*V) to rise, we have to increase Marketing Expenditure ( Mexp ), as Volume ( no of customers ) is directly proportional to Marketing Expenditure !

Actually this equation, Profit = P*V - ( Mexp + FC + (VC*V))is a differential equation, as V or Volume is a function of Marketing Expenditure or V = f(M) !

Ticket America.com has tickets

Ticketamerica.com has allstate arena tickets and for the denver broncos tickets and the soldier field tickets. TicketAmerica.com is the leading website dealing with tickets. Ticketamerica.com has seating charts, tickets and map plus directions. We have tickets for all games for the college season.

Intellectual Marketing III - Add your Bio to directories

2010-10-23T22:37:00.000-07:00

Can Internet Marketing be simplified ? Yes, it can be done. Create a great profile and add your data to directories.

E Marketing can take you from obscurity to omnipresence.

I created great profiles in MySpace, Facebook and Ibibo. I also added my bio to the Astro directories, so that everyone trying to find an astrologer can find me.

Article Marketing is said to be the best , of all branches of E Marketing. Equally important is Promoting Yourself and you can promote yourself by adding your data to the directories.

There are so many directories for professionals. The best is LinkedIn. I created a great profile in Linkedin and many browse my profile !

It is time you started promoting yourself. Rather than promoting your products etc, it is better if you promote yourself, the brains behind your organisation.

It is said " You are always good at something" ! Yes, we are experts in some fields, and it is upto us to identify that field and develop ourselves. We are interested in certain fields and this what is
meant by Passion. Promote yourself and your products in your area of expertise and interest. This is Passion Marketing !

If you are a professional, you can submit your bio to Directories

You need not be an internet marketing specialist to do this. You dont have to enlist the services of internet marketing services to be successful ! You can do this yourself, by geeting more exposure. Add your bio to the various directories on the Net.

You can go to the Social sites and submit your bio and at the end do not forget to wirte your url and email. Interested people will find you! You can visit blogs, comment on blog posts and then write your signature file at the end ( The sig file containes your url and email ). You can create free blogs on Blogger and submit the blogs to the blog directories ! People will come to read your blogs. You can blog daily and add info everyday. Your readers will not leave you ! Write with passion ! Write with motivation ! Writing can survive the Cosmological Cycles !

I wrote my first article in 1999 and it was well received. Now more than 200 websites publish my articles. Article Marketing is a great method of attracting. So also Blog Marketing. Social Marketing is another. I creates profiles in MySpace and within quick time, I had 1500 friends. MySpace allows a bulletin and you can send your marketing message to all your friends ! I created another profile on Ibibo and get 600 friends immediately. I blog on both MySpace and Ibibo. I use Facebook and Twitter and I have more than 400 followers on Twitter !

Good luck with Intellectual Marketing !

Brighter Marketing Bible for Small Businesses

2010-09-24T07:39:00.000-07:00

Do you want to study Marketing and its different branches?. The Marketing Bible for New Businesses is the answer. A remarkable book full of business tips or marketing secrets, tips, checklists, how to guides and guerilla marketing tactics that you can start using immediately to increase sales leads and create outstanding marketing campaigns that will drive business to your door.

This book is not about Theory, but is full of hard and fast proven techniques that work and generate real opportunities for your company. Email Marketing, Database Marketing, Blog Marketing, Viral Marketing - it deals with all aspects of Internet Marketing. Marketing knowledge is essential for success, as success depends on Marketing.

This book covers a range of marketing techniques, from a 7 step direct mail system to how to use new technology such as blogging for marketing internet success. Some of the stuff inside attract ideal clients develop a profitable niche make your brand work get known as the expert top advertising tips run successful seminars use exhibitions effectively make the internet work marketing literature tips search engine marketing direct mail made easy win business with blogs database marketing how to keep clients measure what matters tips for choosing an agency.

A must read book for a Realty Agent

2010-09-22T08:44:00.000-07:00

Do you want to be a professional realty agent ? If so, Knowledge is the criterion and you have to have adequate knowledge to succeed. The Millionaire Real Estate Agent by Gary Keller is a superb book to enhance your real estate knowledge. You can take your real estate career to the next level and Gary Keller knows the simple path to a formidable goal. Whether you are a novice or an advanced professional, The Millionaire Real Estate Agent is a great handbook to be used. With the right kind of knowledge, one is apt to succeed. A must for the novitiate and a guide for the professional !

Satellite Direct, a great entertainment service !

2010-09-11T22:35:00.000-07:00

Economy is Prudence

Have you heard this lucrative deal ? You can watch over 3500 satellite channels directly on your computer. Satellite Direct is the answer. Why pay $ 100 for Cable or Satellite TV services when Satellite Direct is there ? No subscription or monthly fees, no hardware to install, no bandwidth limits, 24/7 unlimited access, 3500 channels with auto channel updates ! Satellite Direct can reduce your bills !

I watch cricket, thanks to Satellite Direct. I watch TV serials due to Satellite Direct. There are more than 300 Indian channels. I watch CNBC TV 18 and other financial channels like NDTV Profit on Satellite Direct

The marma or the Secret of the Net

2010-09-11T22:19:00.000-07:00

Upgrade your 13 skills, the greatest of which is adcopywriting !

Web or blog designing is nothing but adcopywriting !

And what is the marma ( secret ) of the Net?. It is optimised writing, using the right keywords and bringing the Search Engines on to the site or blog !

Optimised unique content is the marma or the secret of the Net. To optimise, let it be SMO or SEO, we have to do keyword research. The best keyword research tool is KeywordDiscovery.com Keyword Research Tool. I have used this tool and my articles are optimised. Find out the highly used keywords, insert them into the heading of the article and the article itself and you have highly optimised content which will bring home the bacon !

If you have unique content, then there is no reason why you cant get readers. If it is properly optimised as per the principles of Social Media Optimisation or Search Engine Optimisation, you can get a lot of traffic. And the best research tool is KeywordDiscovery.com Keyword Research Tool

Internet Marketing Tools are very vital for success. You can also used optimised content writing to promote your affiliate products, along with your own products. You can enroll for internet marketing affiliate programs with Clickbank, Amazon, Ebay etc and promote your affiliate products using Optimised Content Writing.KeywordDiscovery.com Keyword Research Tool gives you the correct keywords to use in your header and article and this optimised writing will give you traffic from the Search Engines. Part of Internet Marketing Strategy is KeywordDiscovery.com Keyword Research Tool

Actualise Your Immense Potential

2010-09-03T10:00:00.001-07:00

Do you know that your enemy is YOURSELF and it is a fight between You vs Yourself ? It is your negative thoughts which hold you back in life ! Do you want to change your negative set beliefs, eliminate all self limiting thoughts and free yourself from long held patterns of thinking which are holding you back in life ? Subminal MP3s are the answer. With these Subliminal Messages, you can do exactly this and you can program your mind to success. These are Subliminal Messages which can accelerate the Law of Attraction, boost confidence,increase motivation, improve concentration, learning and education, relationships, attract women, win friends and influence people, weight loss, social skills, overcome addictions, fitness and exercise, financial and business success, sexuality, subliminal language and learning, positivity, money mindset, personal development, relaxation, dreams and metaphysical, therapy, music and arts.

Article Marketing Secrets Revealed Part VI

2010-06-26T20:53:00.000-07:00

In our last articles, we had dealt about the wisdom of writing articles. It is said that Kant wrote his Transcendental Dialectic amidst poverty and obscurity. Writing made him famous. It is clear that Writing has the capacity to destroy poverty & obscurity !

We have pointed out that the Ultimate Marketing Tool is the e-article. Free Information is given in the article and Free Information is what the netizens need. The real marketing tool is the Resource Box, which acts as a powerful ad for us.

Resource Box - The most powerful tool in Viral Marketing

In the resource box, you should

1) Get a subscription for your Newsletter

2) Sell your product

3) Sell your affiliate product.

Getting a subscription for your Newsletter or Ezine is very important. Newsletter ensures that you are in touch with your potential customer base. You can sell your backend products to them. You can give Free offers, free information and free ebooks to them and sell yourself to them

Selling your product is important because that is why you are on the Web. Too many debit bills and less income means that you will be out of business.

Your affiliate product can also be sold. That is the affiliate programs you had signed for. All you have to do is to give the affiliate link in the Resource Box. In your article also, you can recommend your affiliate products.

The Resource Box will be read by all and if you submit your articles to 300,000 ezines and 2.4 million sites ( I just typed Submit Article in Google and Google showed 2.4 million sites ), it will be read by millions!

See this example for a Resource Box

Article by G Kumar, astrologer, writer and programmer of http://www.astrologiavedica.com/ Highly experienced with many correct predictions to his credit, he does professional natal charts (http://www.eastrovedica.com/html/horo.htm ). To subscribe to his Free highly informative ezine, Z Files,click here.mailto:info@eastrovedica.com?subject=subscribe. An integrator of the East & the West, to those interested in Western Astrology, he recommends this link:http://psychicrevenue.com/cgi-bin/refer.cgi?pws00768&site=pw&page=A..

The first sentence shows who I am, the second line sells my product, the third line gets a subscription for my ezine, the Z Files and the last line sells my affiliate product !

If your aim is to get more hits to your site than sell something, the Resource Box can be written like this

Article by G Kumar, Astrologer, writer, philosopher & programmer of http://www.eastrovedica.com/ Certified by the Planetary Gemologists Association ( http://www.p-g-a.org ) as an Astro-Gemologist, he has 25 years psychic research experience in the esoteric arts. Shop-Zodiac Computers, 3/528 Tkss Bldgs,East Nada, Guruvayur, Kerala, India 680101. Office Phone +91 0487-552851.Home Phone +91 0487-422060.

The following article resources can be made use of for submitting your articles.

· http://internetday.com/submit/

· www.goarticles.com

· www.connectionteam.com/submit.html

· http://ezinearticles.com

· http://articlecentral.com/cat.asp

· http://www.swapsmarts.com/

· www.clickforcontent.com

· www.ultimateprofits.com

· http://opportunityupdate.com/articles

· These are lists where, after subscribing to them, you can submit articles.

1) WriteitPublish_Announce-subscribe@yahoogroups.com

2) ArticleReview-subscribe@topica.com

3) clickforcontent-subscribe@topica.com

4) ReadMyArticles-subscribe@yahoogroups.com

5) articles_archives-subscribe@yahoogroups.com

6) Writers-Cramp-subscribe@yahoogroups.com

7) article_announce-subscribe@yahoogroups.com

After I finished my 50 odd articles, I created a database or a Mailing List of their email ids. I have more than 400 now and once I finish my articles, I send them to this Mailing List of 400 receipients using Aureate Group Mailer, a free Group Mailer Software.

If you have not aware of the Aureate Group Mailer, here is the link http://www.shareasale.com/r.cfm?B=3939&U=49503&M=1465

You can even sign up for their affiliate program !http://www.shareasale.com/m-redirect.cfm?bannerID=44&secure_link=680724fj0fjllsg36&userID=49503&merchantID=47

You can go to Google and type Submit Article and Google will tell you a List of the sites which accepts article submission. You can copy the each and every link and create a database of links !

You can submit your articles to these Article Submission Centers

http://www.eastrovedica.com/html/articlesubmissioncenters.htm

The ancients used to say that there is no philosopher who is not a writer. The writer, they said, is he who perceives the Celestial Diameter. While these claims may be tall or not, one thing is for sure - On the Net, only writing can save us. They were not wrong when they said that Writing can survive the Cosmologial Cycles !

You can submit your articles to www.articlewisdom.com, www.eastrovedica.in, www.articlegnosis.com and also to these Article Submission Centers http://www.eastrovedica.com/html/articlesubmissioncenters.htm

a secret ingredient makes hamburgers taste like steakburgers

A new Social Bookmarking site started, www.eastrovedica.info

2010-06-26T20:50:00.000-07:00

To survive in a fiercely competitive world, you have to use the latest technologies. This principle is also valid in the field of Promotion and Marketing.

The latest craze in the Web Marketing field is Social Networking, Social Bookmarking and Social Media Optimization.

Now a site is known by the number of votes it gets from other sites. This is the concept of Web Democracy. If my sites get a lot of votes from other sites, my sites are considered good by the Search Engines. So it is the duty of every article writer, every ebook owner, site owner, zine owner, video owner to get as many votes as possible from other Social Networking/Bookmarking Sites !

In order to cater to the demand, we have started a Social Bookmarking Site, www.eastrovedica.info

The software used is Pligg, which is a Content Management System. www.eastrovedica.info functions as a Social Bookmarking Submission Site, as an article voting site, as a magazine story submission site, as a real estate site, as a video site, as a podcasts site and as an ebook submission site with votes.

How to write stories to get traffic from Social Bookmarking Sites

2010-06-26T20:44:00.000-07:00

In our earlier articles, we have highlighted the importance of Social Bookmarking in Internet Marketing. We have get a lot of traffic from Social Bookmarking Sites. However we should submit our stories, blogs and sites professionally.

Write a good, brief description

An attractive description is a must, if you want to bring in huge traffic. People first look at the headline first and next the description. If the description is catchy, they are sure to visit your site. Lies should not be resorted to. It should be frank, honest and informative.

I use a description like this for my astrology sites.

"About Astrology, the Science of Time, an indicative science which indicates events happening in the Four Dimensional Space-Time Continuum, the Eternal Continuum in which we exist, live and breathe".

Brevity is the soul of wit, of Art and you should be as brief as possible. People will not bother to read more than 150 characters and you should cut down on your tendency to brag.

Have a great first paragraph

The first paragraph should be catchy. If this is attractive, it is half the battle won. The first paragraph must be luring and dramatic. So spend time to create a quality
paragraph.

Content is King

There are some equations on the Net like " Content is King", " Email is Queen" & " Traffic is supreme". Content is undoubtedly King. People who come to your site are information-hungry and it is upto to provide them with the proper information. The best way of doing this is to upload quality content. Search engines love fresh, quality content and quality content will lure traffic to your site.

Let others bookmark your site.

I have added the Add This Bookmark Button on my site and this bookmarks to more than 20 Social Bookmarking sites. My blog site, EastroVedica got more than 1000 hits due to Social Bookmarking. Every day I blog and this is bookmarked to these highly traficked Bookmarking sites. Instead of you, others should bookmark your web or blog pages. This is the concept of Web Democrary. Suppose 10,000 people bookmark your site. This means that 10,000 people recommend your site and your ranking goes up in Web Democracy.

Social Bookmarking (contd )

2010-06-26T20:39:00.000-07:00

Building a Great Profile is a must.

All users are not equal and it is time to build a great profile. If you are well known as a user who has submitted tons of interesting stories, then highly probable are the chances that what you submit will be noticed. You should not only bookmark your articles on your site or blog, but links to other interesting articles on other sites. This shows that you are a lover of information. If you bookmark only your articles, it implies that you are indulging in self promotion. If you post other links, that shows you are well informed and wants to point out quality information to the international community.

Link with other social bookmarkers

You cannot do it alone. You have to have links with other social bookmarkers. If your friends vote for you, the probability is more than other will also vote for you. The votes from your supporters may act as a catalyst in getting more votes and your story will be very popular on Digg, delicious etc

Submit new news

Dont submit old news, which have become obsolete. You have to understand that yesterday was a dream and that yesterday's news was part of history.

Give accurate facts

If your story doesnt contain accurate facts, you are in for trouble. Your readers will find out if there are any inaccurate details in your story and the votes which you will get will be negative.

Zenzuu.com, another MySpace ?

2010-06-26T20:37:00.000-07:00

I joined Zenzuu.com. Appears like a nice Social Networking Site. They have taken Social Networking to the next level.

The ZenZuu Worldwide Advertising Revenue Sharing Program is perfect for all
the people who cannot afford to come into a costly online marketing company.
You can earn money by telling people to join for FREE and getting
everyone they know to sign up for FREE in a "SOCIAL NETWORK" before
someone else tells them about it. 80% of advertising dollars will be paid
out to all FREE active members. Let's bring millions of people into ZenZuu!
Remember it is always FREE to Join ZenZuu to be a member.

Join Zenzuu

Zine Marketing is the key !

2010-06-26T20:33:00.000-07:00

CRM is defined as Customer Relationship Management or Customer Relationship Marketing. And Zine Marketing is very important to stay in touch with the customer base !

Creating an ezine is not difficult. You can get an ezine template from the Web and create an ezine. Add one article and some affiliate ads and your ezine is ready to go.

I created my Ezine, the Z Files, in 1999. Now my Z Files has a subscriber base of 42000 !

Zine Marketing has played a key role in the marketing of my sites !

If you have many sites, all these sites can be highlighted in the Ezine. You can write an article and give links to your sites. This is known as the Pull Strategy of Viral Marketing. Your readers will click on those links and bingo ! you have traffic!

You should give an unsubscribe option in your Zine. This is a must. Those who want to unsubscribe can do so. You can also give a subscribe option. Your readers may send your Ezine to their friends, if they like the Ezine and these friends may subscribe to your Zine.

When I started the Z Files in 1999, my cyber friend Dr Chava Golden said it is wonderful and it will received well. It was, as she predicted. One reader said " I love your Ezine ". There are reasons for saying so. I was giving valuable information- astrological, philosophical and about Intellectual Marketing !

You can advertise about your products and services in your Ezine. You can join many affiliate marketing programmes and advertise those affiliate links and earn more.

In other words, ZIne Marketing is one of the best marketing methods on the Web !

You can get a lot of subscribers from your website. I have written on my site like this

FREE gifts to subscribers !

Philosophic Ezine

To subscribe please click here Webmaster

You can submit your ezine to the ezine directories. This will make your Ezine more popular.

Once you give useful content, your subscriber base will grow. You can join swap ads with other ezine publishers. You can swap articles also with other ezine owners. You can publish their articles in your Ezine. They will publish your article in return.

My 13th site launched !

2010-06-26T20:31:00.000-07:00

I launched my 13 site, a marketing one, http://www.marketingeducate.com

Now the basic formula of Marketing is " Dont Sell, Educate ! "

Dont Sell, Influence. Why ? Because Marketing is not Selling, Marketing is Educating !

Marketing is not Selling ! Marketing is Sharing !

I am confident that what I have learnt about Web Marketing will be useful to the newbies ! They will get a lot of hits to their dotcoms, if they follow the principles of Web Marketing !

Let them check my articles on Web Marketing and it will be very, very useful to them !

My 35th blog started !

2010-06-26T20:29:00.002-07:00

I started my 35th blog, Realty Kochi Blog . It is the official blog of the site, www.realtykochi.com

It deals with the rising realty in Kochi. It is a guide to all who seek realty in Kochi.

Bandra - Worli Sealink opened !

2010-06-26T20:29:00.001-07:00

Mrs Gandhi, the UPA Chairman, commissioned the Sea Link which connects Bandra & Worli in Mumbai. It is an infrastructure marvel, a 4.7 km bridge over the sea, made up of 30,000 tonnes of steel and 90,000 tonnes of Cement.

Trip via this link will save almost one hour of time, during peak hours. A toll of Rs 50 will be levied. It is an 1650 crore project, which took 9 years of time.

This is the first of its kind in India. Bombay resembles Shanghai now.

Mumbai also got the first NSG hub, spread over 22 acres.

Tagged, another popular social networking site !

2010-06-26T20:28:00.002-07:00

Tagged.com proved to be another networking site, like Myspace, Ibibo, Facebook and Silicon Valley.

Myspace is simply great. I have 1420 friends on Myspace and more than 600 friends on Ibibo.

Here is my Tagged url
Tagged

This is my Myspace url
Myspace

This is the age of Social Networking and Bookmarking sites and your presence is necessary on many of these sites. Marketing through Social Networking sites is known as Social Media Marketing and Optimisation is known as Social Media Opitmization. It was an Indian programmer, Rohit Bhargava, who coined the term Social Media. Web 2.0 began !

OnlyWire, an excellent Social Bookmarking Tool !

2010-06-26T20:28:00.001-07:00

I put Onlywire's Bookmark and Share on my web pages. It is an excellent tool which submits to many social bookmarking sites.

Such tools are good for traffic. Readers click on the Bookmark and Share button and bookmark our webpages and this method gives tremendous traffic.

This is a free tool, which can be put on sites and blogs.

I have put the Add This button, which is also good. Shareaholic of Mozilla Firefox is another great utility. Shareaholic on Mozilla browser can socially bookmark any web page

Facebook is No 1 Social Networking site !

2010-06-26T20:27:00.001-07:00

Facebook has overtaken MySpace as the No 1 Social Networking site, with 1.2 billion visits monthly. Twitter jumped to No 3, in terms of traffic.

MySpace is second, with 810,000 monthly visits.

1. Facebook
2. MySpace
3. Twitter
4. Flixster
5. Linkedin
6. Tagged
7. Classmates

etc

Kochi, a fast developing city !

2010-06-26T20:26:00.002-07:00

Now that Kochi has become a global business brand, with the entry of the Kochi and Kerala IPL team, let us discuss the development of this Kerala's commercial and computer capital !

More than 50,000 crores investment in Kochi, the ICTT Terminal at Vallarpadam, the LNG Terminal at Puthuvaippin islands, means that this Tier II City is developing fast. An IPL franchise means that Kochi and Kerala will be marketed worldwide, enhancing the business prospects of this Queen of the Arabian Sea.
The first train came to Vallarpadam yesterday from Edappilly. It is a 350 crore railway line, 8.2 kms in length, which was more or less inaugurated yesterday.

The 4.62 km railway bridge, the longest in India, was just completed now.

The Cochin Stock Exchange is famous. Kochi has a good seaport and airport, which are needed for development. Only it lacks a racecourse. Something around the lines of

horse race betting

What Kochi needs is a Kempton Park. Kochi exports spices, rubber etc. There will be a surge of exports, as marketing gets beefed up !

My trip to the International Transhipment Terminal !

2010-06-26T20:26:00.001-07:00

I celebrated the Hindu New Year with a trip to Vallarpadam.I was accompanied by my friend, Ajith, who is the Devaswom Auditor. From High Court Junction, we took a bus to Vallarpadam. First it traversed Bolgatty Island and then we reached Vallarpadam. We went to the Vallarpadam Church, which was neatly mainatined. Work is still in progress at the ICTT and then we took a bus to Vypeen Island, where a 60,000 crore investment is in the offing. We took a bus to Munambam harbour and the bus traversed Cherai, Nayarambalam, Jnarakkal etc.These islands are connected by the Goshree Bridges and GIDA ( Goshree Islands Development Authority ) is in charge of all projects.

Along with the 30,000 cr investment in Kochi, another 100,000 cr INR is in the offing.

We had a plan to go to Vypeen Jetty and then take a boat to Ernakulam mainland, but then we abandoned it as we reached Munambam. From Munambam Boat Jetty, we took a boat to Azheekode, which is just 5 kms from Kodungalloor. From Kodungalloor, I came back to Trichur.

Within one year the ICTT will be operational. We saw the 8.82 km railway route, from Edappilly. The Puthuvaippin LNG Terminal will be operational by 2012.

The Triad of E Marketing !

2010-06-26T20:25:00.001-07:00

If one is to succeed online, one should possess three tools

A website

A Blog

An Ezine

These, then, are the Triad of Web Marketing. With the website, you can have an online presence. A dotcom can market your info products. The blog should be informative with links to your website. The Ezine will reach out to readers and is essential in Relationship Marketing. You will be in touch with your client base.

If you write articles in the Ezine, you can position yourself as an expert and this is Intellectual Marketing.

More intellectual marketing strategies have been outlined in my site, Marketing Educate.

You have do Search Engine Optimisation for your site, if your site is to be visibile in the Search Engines. You can find out the relevant keywords for your site, using WordTracker. Once you find the relevant keywords, you should use the keywords in your articles, your blogs, your headlines and meta tags. That way your sites and blogs will be visible on the Search Engines.

You can do Social Media Optimisation also. You should create accounts in MySpace, Facebook, Twitter etc and write in those blogs.

Once you have got sites and blogs going, it is time to create a quality Ezine. You should create an Ezine and send it to subscribers, monthly. You can get subscribers by requesting them to subscribe for your Zine in your site.

These three, Site, Blog and Zine are the threefold marketing techniques. Every man possesses Knowledge and you have to Make Your Knowledge Sell. Then only can you live.

A blog post of 200 words can be posted onto your blog. You can create blogs on Blogger. They are free. Three such posts can be converted into articles and fed to the Article Directories.

Optimising blogs is known as Blogtimisation. Making money with blogs is known as Blog Monetisation or Blognetisation.

You can create accounts with Google Adsense and put their ads on to your blogs and sites. Once clients click on these ads, you get enough compensation to write !

The pen is mightier than the sword. Now with the advent of the Net, this old saying is a reality. You have global access with the Net and it is now time for Global Marketing !

You should give links to your sites and blogs in your articles and posts. That way your sites and blogs will get the much needed exposure.

You can add videos for your blog posts and sites. You get free videos from Youtube. Search Youtube for any subject and you get videos on that subject. Videos are educational and enhances the quality of your sites and blogs.

Preaching about Intellectual Marketing is easy but the implementation is difficult. One has to take great pains to do research in any subject and research takes a lot of time. One has write on many topics, proof read the articles and then post them to our sites and blogs. One has to show high patience and perseverance to succeed.

New Age Christianity

2010-01-12T03:23:00.000-08:00

Marketing Wisdom

Intellectual Video Marketing

Intellectual Marketing XVII - The Eightfold Marketing !

Video Marketing

Social Media Marketing

Use Cootopia for Marketing !

Blog Marketing is the latest buzz !

The Mathematical Model of Business

Intellectual Marketing III - Add your Bio to directories

Brighter Marketing Bible for Small Businesses

A must read book for a Realty Agent

Satellite Direct, a great entertainment service !

The marma or the Secret of the Net

Actualise Your Immense Potential

Article Marketing Secrets Revealed Part VI

A new Social Bookmarking site started, www.eastrovedica.info

How to write stories to get traffic from Social Bookmarking Sites

Social Bookmarking (contd )

Zenzuu.com, another MySpace ?

Zine Marketing is the key !

My 13th site launched !

My 35th blog started !

Bandra - Worli Sealink opened !

Tagged, another popular social networking site !

OnlyWire, an excellent Social Bookmarking Tool !

Facebook is No 1 Social Networking site !

Kochi, a fast developing city !

My trip to the International Transhipment Terminal !

The Triad of E Marketing !

New Age Christianity

The Anti Christ of Eschatology !

The Theory of Global Oneness !

Overpopulation, a big problem !

The Rise of the Jewish Civilization !

Kohli

The Jews, a mysterious and formidable race !

Indian scientist ready to change world history !

The Big Lie which is the Aryan Invasion of India

Astronomy

Formidable response by Lanka, but India holds nerve !

Scholarship, an ever expanding flower !

We have said that Prosperity does not mean mere wealth

We have said that Prosperity does not mean mere wealth

India wins, despite fielding lapses !

Chakras as dynamoes of Cosmic Energy

The Transit of the North Node

Saturnalian Wisdom

India becomes numero uno !

Amma. the puller of Spritual Tourism

The grand shopping Festival of Kerala

Kerala to promote Spiritual Tourism

The Transit of the North Node, Rahu

India formidably poised !

Dravid cracks 28th hundred; rises to 4th position !

Ebooks by G Kumar

Sachin, a Legend !

Universal Love took birth in Puttaparthi

Sri Yantra, the Holographic Universe

The Tenfold Verse about Enlightenment

The Fivefold Verse about The Divine Player

Who am I

Vedic Astrology XXXXII

Knowledge, the criterion for Success !

The Eightfold Verse about the Remover of Obstacles !

We have said that Prosperity does not mean mere wealth

The Song of the Inner Sun !

India lose again in a war of nerves !

Astro Gnosis- Tantric Astrology Software

Medical Astrology

Saturn, the Planet of Boundless Time, Eternity

Papaya, the wonder fruit !

Like Socrates who said

An Octet to the Divine Master

The Eightfold Prosperity has been represented by Vedic Symbolism as the Ashta Lakshmi

Mars, the Celestial War Lord

Sensex crashes by 387 points !

An Octet to the Remover of Obstacles

Can Sacred Music activate the Kundalini

The Ninefold Deity is the Mother Divine in her nine aspects

Terrific T