Thursday, June 27, 2013

ORM, Online Reputation Management

ORM is a blend of

SMM, Social Media Marketing
SEM,  Search Engine Optimisation
PR , Public Relations

ORM = SMM + SEM + PR

It has been defined as the process of following an online reference to a brand or a person. The negative opinions are handled by ORM and reputation rectified.



ORM monitors negative opinion, evalutes and takes rearguard action against such opinions and makes general opinion about you and your company positive. Now, ORM is the buzzword, and the reputation of your company and you, as the ceo, depends on how much ORM you can do !