I inserted the Social Bookmarking AddThis Button on each of my web and blog pages.
If a visitor reads an article and if he likes it, he will bookmark it to the social search engines. Since the concept is Bookmark and Share, he is sharing that article with the Netizens. Others will see, click the link and bingo ! he comes to our site or blog !
Hence Social Bookmarking can get us traffic. I finished inserting the Add This Social Bookmarking button today on my 3000 blog and web pages and traffic has increased. Let your visitors promote you !
It is our duty to give a catchy, attractive headline to the article, followed by an interesting paragraph. We have to catch the reader's attention.
If we make our blog posts or articles attractive to the readers, definitely there will be bookmarking and traffic will be the result. I found AddThis Social Bookmarking button one of the best in the field.
I also inserted the AddThis Feed button. Once the reader clicks the AddThis Feed Button, he can send it to the feed directories.
Saturday, November 24, 2007
The world's 10 most powerful brands
The barely 10-year-old Google is the world's most powerful brand, followed by General Electric and Microsoft, according to a survey conducted by Millward Brown's BrandZ index. The survey assigned values to various brands based on their financial strength and consumer sentiment.
1. Google
Google, with a brand value of $66.434 billion, is the world's most powerful brand.
The global search engine giant was started as a research project in January 1996 by Larry Page and Sergey Brin, two Ph.D students at Stanford University, California. Google Inc was incorporated on September 7, 1998, at a friend's garage in Menlo Park, California. The company, known for its innovations and stupendous growth rate, went public on August 19, 2004.
Page and Brin's search engine was originally called BackRub. The name 'Google' originated from 'googol,' which refers to the number represented by a 1 followed by one-hundred zeros.
Eric E. Schmidt is the CEO of Google, while co-founder Sergey Brin and Larry page are Technology President and Products President, respectively.The company is listed on the Nasdaq stock exchange under the symbol GOOG. 'Google' is now a verb, having found its way into the dictionary. It means 'to use the Google search engine to obtain information on the Internet.'
2. GE
General Electric's brand value has been estimated at $61.880 billion, making it the world's second most powerful brand.
GE is a giant US multinational, with headquarters in Fairfield, Connecticut, engaged in technology and services industries. It is the world's second largest company in terms of market capitalisation.The famous inventor Thomas Alva Edison opened a new laboratory in Menlo Park, New Jersey in 1876, where the incandescent electric lamp was invented. By 1890, Edison formed the Edison General Electric Company. In 1879, Elihu Thomson and Edwin J. Houston formed the Thomson-Houston Electric Company to rival Edison's firm. However, in 1892, both the companies merged to give birth to the General Electric Company.
GE slowly began to diversify its operations. Today its businesses span information technology, financial services, industrial technology, aviation, healthcare, oil and gas, films and entertainment, theme parks, locomotives, insurance, etc. In India, too, GE's enjoys widespread presence.Jeffrey Immelt is GE's chairman & CEO; while Keith Sherin is the CFO, and Robert Wright is GE vice chairman.
3. Microsoft
Microsoft Corporation is the world's largest software company, with global annual revenue of over $44.28 billion. With a brand value of $54.951 billion, it also is the planet's third most powerful brand.
Bill Gates, the world's richest man, is the executive chairman of the software giant which he co-founded along with Paul Allen in 1975. On June 25, 1981, the company was incorporated. On August 12, 1981, IBM introduced its personal computer with Microsoft's 16-bit operating system, MS-DOS 1.0. On Feb 26, 1986, Microsoft moved to corporate campus in Redmond, Washington, and on March 13, 1986, Microsoft stock went public.
On May 22, 1990, Microsoft launched Windows 3.0 .
On November 20, 1985, Microsoft released its first retail version of Microsoft Windows, originally a graphical extension for its MS-DOS operating system.
Gates is equally admired for his insight and criticised for his business tactics.
Steve Ballmer is the company's CEO, while Ray Ozzie is chief software architect. Microsoft employs 76,000 people across 102 countries.
4. Coca-Cola
Coca-Cola's brand value has been estimated at $44.134 billion, making it the world's foruth most powerful brand.Coca-Cola, a carbonated soft drink, was intended as a patent medicine when it was invented in 1885 by Dr. John Stith Pemberton in Covington, Georgia. It was then called Pemberton's French Wine Coca.
Pemberton's partner and bookkeeper, Frank M Robinson, suggested the name and penned the now famous trademark 'Coca-Cola' in his unique script. Coca-Cola was bought over by businessman Asa Griggs Candler in 1887 and incorporated it as the Coca Cola Company in 1892. Griggs made the brand a force to reckon with through his marketing strategies. Coca-Cola was sold in bottles for the first time on March 12, 1894.
In 1919, a group of investors headed by Ernest Woodruff and W C Bradley purchased The Coca-Cola Company for $25 million. Coca-Cola is also the world's best known brand.
E Neville Isdell is the company's chairman and chief executive officer.
5. China Mobile
China Mobile is the world's 5th most powerful brand with a value of $41.214 billion.
China Mobile Communications Corporation, also known as China Mobile or CMCC, is China's largest mobile phone operator.
It is the world's largest mobile phone operator ranked by number of subscribers, with over 296 million customers. By turnover it is second to Vodafone, which owns 3.3% of the China Mobile. A state-owned enterprise, it was spun off from former monopoly China Telecom in 2000, and now has a 65% share of the highly competitive Chinese mobile market.
China Mobile is the largest company registered in Hong Kong.
Wang Jianzhou is the telecom major's chairman and CEO.
6. Marlboro
Marlboro's brand value has been estimated at $39.166 billion, making it the 6th most powerful brand.Marlboro, made by Altria, is the world's best selling cigarette brand. It is famous for its billboard advertisements and magazine ads of the Marlboro Man.
Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro.Marlboro then suddenly faltered badly in the market till the 1950s, when it made a rollicking comeback following the introduction of a new cowboy image for the brand. Sales skyrocketed by 5,000%. Marlboro with a filtered tip was launched in 1955.
The brand is named after Great Marlborough Street, the location of its original London factory. Richmond, Virginia, is now the location of the largest Marlboro cigarette manufacturing plant.
Altria CEO & chairman is Louis Camilleri.
The 'Marlboro Man'.
7. Wal-Mart
The world's 7th most powerful brand, Wal-Mart, is estimated to be worth $36.880 billion.
Wal-Mart Stores is an American public corporation and the world's largest retailer. It is the largest private employer, the largest grocery retailer, and the largest toy seller in the United States.
It was founded by Sam Walton, who opened his first Wal-Mart discount store in Rogers, Arkansas, in 1962. The company was incorporated on October 31, 1969, and listed on the New York Stock Exchange in 1972.
Sam Walton died on April 5, 1992 at the age of 74.His widow Helen R Walton, daughter Alice L Walton, and sons Jim C Walton, John T Walton and S Robson Walton, each with a personal wealth of $20.5 billion, have all been ranked among the richest Americans by Forbes.
H Lee Scott is Wal-Mart CEO, while S Robson Walton, is the retail giant's chairman.
8. Citi
Citi is the world's 8th most powerful brand with an estimated value of $33.706 billion.
Citigroup Inc was formed following the $140 billion merger of Citicorp and Travelers Group on April 7, 1998 to create the world's largest financial services organisation. The company employs almost 300,000 people around the world.
Travelers was founded in 1864 in Hartford, Connecticut. It dealt in insurance and is noted for many industry firsts: the first automobile policy, the first commercial airline policy, and the first policy for space travel. In the 1990s, it went through a series of mergers and acquisitions.
It was bought by Primerica in 1993, but the resulting company retained the Travelers name. In 1995, it became The Travelers Group. It bought Aetna's property and casualty business in 1996.
Citicorp was the descendant of First National City Bank, founded in New York City. It was one of the oldest banks in the United States (founded in 1812), and had the largest international branch presence of any United States headquartered bank. In the 1960s and 1970s, chairman Walter Wriston led the bank into sovereign debt and loan syndication. It was Writsen who led the technology of ATM cards before the the banks. He also spearheaded the name change to Citibank in the late 1970s.
9. IBM
International Business Machines Corporation, also called IBM or 'Big Blue', is a multinational computer technology corporation headquartered in Armonk, New York, USA.
Till 2006 it was the world's largest computer company, but has now ceded the top spot to Hewlett-Packard. With over 350,000 employees worldwide, IBM is the largest information technology employer in the world.
The company which became IBM was founded in 1888 as Herman Hollerith and the Tabulating Machine Company. It was incorporated as Computing Tabulating Recording Corporation (CTR) on June 15, 1911, and was listed on the New York Stock Exchange in 1916. IBM adopted its current name in 1924, where it became a Fortune 500 company.
Samuel J Palmisano is IBM chairman & CEO.
10. Toyota
Toyota with an estimated brand value of $33.427 billion is the 10th most powerful brand in the world.Toyota Motor Corporation is a Japanese multinational corporation and the world's largest auto company that manufactures automobiles, trucks, buses, and robots. The headquarters of Toyota are located in Toyota, Aichi, Japan. It is the world's eighth largest company by revenue of $179 billion as of 2006.
The company was founded in 1937 by Kiichiro Toyoda as a spinoff from his father's company Toyota Industries to create automobiles. It created, first as a department of Toyota Industries, its first product Type A engine in 1934 and its first passenger car in 1936.
Toyota Motor Co. was established as an independent company in 1937. Although the founding family name is Toyoda, the company name was changed in order to signify the separation of the founders' work life from home life, to simplify the pronunciation, and to give the company a happy beginning. Toyota is considered luckier than Toyoda in Japan.
Katsuaki Watanabe is Toyota's president and CEO, while Fujio Cho is chairman. Shoichiro Toyoda is the company's honorary chairman; Hiroshi Okuda is senior advisor; and Katsuhiro Nakagawa is vice chairman
1. Google
Google, with a brand value of $66.434 billion, is the world's most powerful brand.
The global search engine giant was started as a research project in January 1996 by Larry Page and Sergey Brin, two Ph.D students at Stanford University, California. Google Inc was incorporated on September 7, 1998, at a friend's garage in Menlo Park, California. The company, known for its innovations and stupendous growth rate, went public on August 19, 2004.
Page and Brin's search engine was originally called BackRub. The name 'Google' originated from 'googol,' which refers to the number represented by a 1 followed by one-hundred zeros.
Eric E. Schmidt is the CEO of Google, while co-founder Sergey Brin and Larry page are Technology President and Products President, respectively.The company is listed on the Nasdaq stock exchange under the symbol GOOG. 'Google' is now a verb, having found its way into the dictionary. It means 'to use the Google search engine to obtain information on the Internet.'
2. GE
General Electric's brand value has been estimated at $61.880 billion, making it the world's second most powerful brand.
GE is a giant US multinational, with headquarters in Fairfield, Connecticut, engaged in technology and services industries. It is the world's second largest company in terms of market capitalisation.The famous inventor Thomas Alva Edison opened a new laboratory in Menlo Park, New Jersey in 1876, where the incandescent electric lamp was invented. By 1890, Edison formed the Edison General Electric Company. In 1879, Elihu Thomson and Edwin J. Houston formed the Thomson-Houston Electric Company to rival Edison's firm. However, in 1892, both the companies merged to give birth to the General Electric Company.
GE slowly began to diversify its operations. Today its businesses span information technology, financial services, industrial technology, aviation, healthcare, oil and gas, films and entertainment, theme parks, locomotives, insurance, etc. In India, too, GE's enjoys widespread presence.Jeffrey Immelt is GE's chairman & CEO; while Keith Sherin is the CFO, and Robert Wright is GE vice chairman.
3. Microsoft
Microsoft Corporation is the world's largest software company, with global annual revenue of over $44.28 billion. With a brand value of $54.951 billion, it also is the planet's third most powerful brand.
Bill Gates, the world's richest man, is the executive chairman of the software giant which he co-founded along with Paul Allen in 1975. On June 25, 1981, the company was incorporated. On August 12, 1981, IBM introduced its personal computer with Microsoft's 16-bit operating system, MS-DOS 1.0. On Feb 26, 1986, Microsoft moved to corporate campus in Redmond, Washington, and on March 13, 1986, Microsoft stock went public.
On May 22, 1990, Microsoft launched Windows 3.0 .
On November 20, 1985, Microsoft released its first retail version of Microsoft Windows, originally a graphical extension for its MS-DOS operating system.
Gates is equally admired for his insight and criticised for his business tactics.
Steve Ballmer is the company's CEO, while Ray Ozzie is chief software architect. Microsoft employs 76,000 people across 102 countries.
4. Coca-Cola
Coca-Cola's brand value has been estimated at $44.134 billion, making it the world's foruth most powerful brand.Coca-Cola, a carbonated soft drink, was intended as a patent medicine when it was invented in 1885 by Dr. John Stith Pemberton in Covington, Georgia. It was then called Pemberton's French Wine Coca.
Pemberton's partner and bookkeeper, Frank M Robinson, suggested the name and penned the now famous trademark 'Coca-Cola' in his unique script. Coca-Cola was bought over by businessman Asa Griggs Candler in 1887 and incorporated it as the Coca Cola Company in 1892. Griggs made the brand a force to reckon with through his marketing strategies. Coca-Cola was sold in bottles for the first time on March 12, 1894.
In 1919, a group of investors headed by Ernest Woodruff and W C Bradley purchased The Coca-Cola Company for $25 million. Coca-Cola is also the world's best known brand.
E Neville Isdell is the company's chairman and chief executive officer.
5. China Mobile
China Mobile is the world's 5th most powerful brand with a value of $41.214 billion.
China Mobile Communications Corporation, also known as China Mobile or CMCC, is China's largest mobile phone operator.
It is the world's largest mobile phone operator ranked by number of subscribers, with over 296 million customers. By turnover it is second to Vodafone, which owns 3.3% of the China Mobile. A state-owned enterprise, it was spun off from former monopoly China Telecom in 2000, and now has a 65% share of the highly competitive Chinese mobile market.
China Mobile is the largest company registered in Hong Kong.
Wang Jianzhou is the telecom major's chairman and CEO.
6. Marlboro
Marlboro's brand value has been estimated at $39.166 billion, making it the 6th most powerful brand.Marlboro, made by Altria, is the world's best selling cigarette brand. It is famous for its billboard advertisements and magazine ads of the Marlboro Man.
Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro.Marlboro then suddenly faltered badly in the market till the 1950s, when it made a rollicking comeback following the introduction of a new cowboy image for the brand. Sales skyrocketed by 5,000%. Marlboro with a filtered tip was launched in 1955.
The brand is named after Great Marlborough Street, the location of its original London factory. Richmond, Virginia, is now the location of the largest Marlboro cigarette manufacturing plant.
Altria CEO & chairman is Louis Camilleri.
The 'Marlboro Man'.
7. Wal-Mart
The world's 7th most powerful brand, Wal-Mart, is estimated to be worth $36.880 billion.
Wal-Mart Stores is an American public corporation and the world's largest retailer. It is the largest private employer, the largest grocery retailer, and the largest toy seller in the United States.
It was founded by Sam Walton, who opened his first Wal-Mart discount store in Rogers, Arkansas, in 1962. The company was incorporated on October 31, 1969, and listed on the New York Stock Exchange in 1972.
Sam Walton died on April 5, 1992 at the age of 74.His widow Helen R Walton, daughter Alice L Walton, and sons Jim C Walton, John T Walton and S Robson Walton, each with a personal wealth of $20.5 billion, have all been ranked among the richest Americans by Forbes.
H Lee Scott is Wal-Mart CEO, while S Robson Walton, is the retail giant's chairman.
8. Citi
Citi is the world's 8th most powerful brand with an estimated value of $33.706 billion.
Citigroup Inc was formed following the $140 billion merger of Citicorp and Travelers Group on April 7, 1998 to create the world's largest financial services organisation. The company employs almost 300,000 people around the world.
Travelers was founded in 1864 in Hartford, Connecticut. It dealt in insurance and is noted for many industry firsts: the first automobile policy, the first commercial airline policy, and the first policy for space travel. In the 1990s, it went through a series of mergers and acquisitions.
It was bought by Primerica in 1993, but the resulting company retained the Travelers name. In 1995, it became The Travelers Group. It bought Aetna's property and casualty business in 1996.
Citicorp was the descendant of First National City Bank, founded in New York City. It was one of the oldest banks in the United States (founded in 1812), and had the largest international branch presence of any United States headquartered bank. In the 1960s and 1970s, chairman Walter Wriston led the bank into sovereign debt and loan syndication. It was Writsen who led the technology of ATM cards before the the banks. He also spearheaded the name change to Citibank in the late 1970s.
9. IBM
International Business Machines Corporation, also called IBM or 'Big Blue', is a multinational computer technology corporation headquartered in Armonk, New York, USA.
Till 2006 it was the world's largest computer company, but has now ceded the top spot to Hewlett-Packard. With over 350,000 employees worldwide, IBM is the largest information technology employer in the world.
The company which became IBM was founded in 1888 as Herman Hollerith and the Tabulating Machine Company. It was incorporated as Computing Tabulating Recording Corporation (CTR) on June 15, 1911, and was listed on the New York Stock Exchange in 1916. IBM adopted its current name in 1924, where it became a Fortune 500 company.
Samuel J Palmisano is IBM chairman & CEO.
10. Toyota
Toyota with an estimated brand value of $33.427 billion is the 10th most powerful brand in the world.Toyota Motor Corporation is a Japanese multinational corporation and the world's largest auto company that manufactures automobiles, trucks, buses, and robots. The headquarters of Toyota are located in Toyota, Aichi, Japan. It is the world's eighth largest company by revenue of $179 billion as of 2006.
The company was founded in 1937 by Kiichiro Toyoda as a spinoff from his father's company Toyota Industries to create automobiles. It created, first as a department of Toyota Industries, its first product Type A engine in 1934 and its first passenger car in 1936.
Toyota Motor Co. was established as an independent company in 1937. Although the founding family name is Toyoda, the company name was changed in order to signify the separation of the founders' work life from home life, to simplify the pronunciation, and to give the company a happy beginning. Toyota is considered luckier than Toyoda in Japan.
Katsuaki Watanabe is Toyota's president and CEO, while Fujio Cho is chairman. Shoichiro Toyoda is the company's honorary chairman; Hiroshi Okuda is senior advisor; and Katsuhiro Nakagawa is vice chairman
Thursday, November 08, 2007
Web 2.0
Web Marketing 2.0 is all about the wisdom of crowds. Blogs, RSS Feeds, Social Marketing, Social Networking, Social Bookmarking - all are tools which bring home the bacon !
Social Bookmarking - If a visitor visits our site and likes one of our articles, he will bookmark it, provided we give the Bookmark facility on our site. On my site, www.eastrovedica.com I have given the Add This Bookmark Button on all web pages, making it easy for the visitors to bookmark. My visitors will promote me !
They will bookmark the article to the Social Bookmarking sites. Others see it on Bookmarking Sites, they click and bingo! I have attracted traffic. So Social Bookmarking is a method where your visitors will promote thee !
Social Bookmarking - If a visitor visits our site and likes one of our articles, he will bookmark it, provided we give the Bookmark facility on our site. On my site, www.eastrovedica.com I have given the Add This Bookmark Button on all web pages, making it easy for the visitors to bookmark. My visitors will promote me !
They will bookmark the article to the Social Bookmarking sites. Others see it on Bookmarking Sites, they click and bingo! I have attracted traffic. So Social Bookmarking is a method where your visitors will promote thee !
Sunday, November 04, 2007
Web Marketing 2.0
By Kim Roach
If you're like me, then you are probably tired of hearing the word Web 2.0 passed around the net like a buzz word on steroids. Google alone currently shows 126,000,000 results for the search term “web 2.0″ at the time of this writing.
However, although this term may be overblown, it does have significant influence on the current changes taking place on the Internet. Most importantly, it has many implications for the online marketer.
Wikipedia has defined social search as the following:
“Social searching is the latest innovation in the search engine industry. Sprouting from web2.0 concepts like folksonomy or social bookmarking it gives the user the ability to interact with the search engine and promote what they feel are the relevant results. This is a user based approach website relevancy as opposed to the traditional webmaster based approach”
We are currently seeing a multitude of social search engines exploding onto the Internet’s virtual landscape. Sites like Digg, del.icio.us, and MySpace are attracting millions of users.
The users search experience is being taken to an entirely new level through the “collective intelligence” of millions of individual editorial decisions.
The Internet has always strived to give power to its users. Social search develops upon this cultural bedrock.
Algorithmic search engines have essentially reached their peak. These automated software-based crawlers and indexing systems can never deliver excellent results on a consistent basis. This is due to the crowds of people who are constantly trying to beat the system.
Social search, on the other hand, provides a human editorial factor that cannot be obtained by traditional search engines. By using the wisdom of crowds, people are able to access more customized and targeted information.
A great example of this can be seen at Yahoo Answers. According to Comscore, this site has become the second most popular Internet reference site after Wikipedia. Why has this site been such a success? Because it capitalizes on the wisdom of crowds.
Anyone can ask a question on Yahoo Answers and have a crowd of millions of users available to answer their question. This technique allows users to receive multiple perspectives rather than the often irrelevant links that can be found using a traditional search engine.
In fact, many of the major search engines are putting forth an effort to get involved in the social search arena.
Yahoo in particular is betting heavily on social search. Yahoo bought photo-sharing site Flickr along with del.icio.us. Then, they also purchased WebJay, a site for creating and sharing music playlists. Yahoo is hoping to change the way people find information online by tapping into the collective knowledge of crowds.
Google has also bought a couple of social-networking sites, including Orkut and Dodgeball. However, they have done far less than Yahoo in terms of online community building. It makes one wonder whether or not this technology is a fad or a way of searching that is here to stay. If social search does become a proven technology, then it seems that Yahoo will have quite an advantage based on the fact that they have jumped into the game far earlier than Google.
Microsoft has also made plans within the social search arena. They have just recently unveiled a question-and-answer (http://www.live.com/?scope=qna) social search tool as part of Windows Live.
Microsoft research shows that generic search engines can’t answer 50% of queries asked. However, with a system like Yahoo and Google Answers, you can almost always find an answer among a user base of millions.
Today’s search giants must increase their social-search efforts to keep up with the new developments that are occuring. Social networks pose a potential threat to the well-established search engines like Google and Yahoo. Sites like MySpace and Digg are quickly increasing their market share.
What This Means for the Internet Marketer
Social search is definitely something you should keep in mind when planning your marketing activities. However, it should only be a piece of the marketing puzzle, combined with search engine optimization, article marketing, blogging, etc.
Having said that, here are some of the Web 2.0 hot spots that you will want to be involved in.
Collaborative Directories
http://www.prefound.com
http://www.zimbo.com
http://www.wikipedia.com
http://www.stumbleupon.com
http://www.kaboodle.com
Create Your Own Profile Pages at:
Squidoo.com Windows Live Spaces (http://spaces.live.com/)
Yahoo 360 (http://360.yahoo.com/
Google Personalized (http://www.google.com/ig)
MySpace.com
Social Networks:
Social networking sites are all about connections. After all, the Web has and always will be a social space. According to Wikipedia, the first social networking service was Sixdegrees.com, created in 1997. Since that time, these social hangouts have exploded, allowing you to meet and network with hundreds of like-minded individuals.
Social networking sites allow you to make connections all around the Internet. These acquaintances may turn into business partners, joint ventures, or just great friends. Either way, you don’t want to be left out of the loop.
To get some additional insight into social networking, I talked to Dina Giolitto of http://www.wordfeeder.com. She is one of the first people I have seen to offer Web 2.0 marketing (http://www.wordfeeder.com/s ervices.htm#web_20) to her clients, helping web sites to get noticed on all of the web 2.0 hotspots, including squidoo.com, the Ryze Business Network, Digg, Technorati, and more.
Here is some of her insight into social networking:
“Web 2.0 will get you networking, learning, link swapping and forging alliances with millions of website owners and future customers. Join as many groups as you have time for, but then choose one or two where you see an opportunity to really get to know people on a deeper level (professionally), and then participate regularly in those places.
For me, the Ryze Business Network at http://Ryze.com was the perfect initiation into the ways of the Web. To start, post on other people’s networks. When you feel confident enough, start your own network. It’s great way to become schooled in internet marketing, attract complementary business owners who share your work ethic, goals and ideals, and establish authority in your niche - all at the same time!”
If you haven’t gotten involved in a social community yet, now is a great time to do so.
To find a group that’s right for you, check out the following list of social networking sites:
http://en.wiki pedia.org/wiki/List_of_social_networking_web sites
Social Bookmarking:
From the beginning, the Internet has put the power into the hands of its users. Social bookmarking continues this attempt of democracy. Social bookmarking sites are composed of a community of users who submit, categorize, and rank their favorite web sites. In this system, the popularity of any individual submission is based upon the communities opinion rather than an algorithmic ranking like that of Google.
By simply submitting fresh, unique content to these sites, you can gain your website some additional exposure. To try it out for yourself, check out this list of 120 social bookmarkings sites:
http://noahfleming.com/private/?p=37
Audio 2.0
Discover, share and submit podcasts using the following directory list:
http://www.po dcastingnews.com/topics/Podcast_Directory.html
Video 2.0
Create, discover, search, share and store your videos at
http://w ww.econsultant.com/web2/videos-hosting-sharing-searching -services.html
News 2.0
Citizen Journalism has exploded in the past couple of years. This phenomenon is similar to that of open source software. None of us can put together the type of quality that can be brought out of our collective wisdom. You can discover, read, and even share your own news stories at the following sites.
http://www.targetyournews.com
http://blogniscient.com
http://backfence.com/home/i ndex.cfm?mycomm=BE
http://www.gabbr.com
http://n.ewradio.co.uk/
http://newsalloy.com
http://newsgarbage.com
http://newsvine.com
http://nowpublic.com
http://nulltag.com
http://reddit.com
http://rojo.com
http://shoutwire.com
http://stockdigg.com
http://tailrank.com
http://www.techtagg.com/
http://italknews.com
Content 2.0
Web 2.0 has transformed the publishing platforms that are available today. Because of this, there are now many more outlets for your articles and your valuable resource box. Listed below are some resources that will help you to further syndicate your content.
http://www.comagz.com/
http://www.zimbio.com
http://www.wikipedia.com
http://www.squidoo.com
(The lenses being created on Squidoo are getting traffic, credibility, and even showing up in top Google results. You can use a lens to increase the number of authoritative inbound links to your site, position yourself as an industry expert, announce the latest news within your niche, or promote your very own radio show.)
Social Q&A Sites:
Yahoo Answers (http://answers.yahoo.com/)
Google Answers (http://answers.google.com/answers/ )
http://www.answerbag.com
http://www.wondir.com
The key to being successful in the social realm of the web is to create unique and valuable content that people will want to link to. Then, once you have valuable content that is worth sharing, share by tagging, pinging, and sharing your bookmarks on all of the major bookmarking services.
However, don’t forget that you are part of a community and you are there to provide value to that community. This means that you should share other web sites as well.
This will make your involvement in the community much more valuable and people will respect your submissions. If you are only sharing and book marking your own web sites, your reputation will fall drastically.
At this point it’s hard to tell which social search engines will emerge as being the top performers. That’s why it is important to get your content in as many web 2.0 locations as possible.
Although social search technology is certainly fun to play with and offers some new and interesting ways to search the web. It still has a ways to go before anyone would become dependent upon these alternative search engines.
Their growth, just like traditional search engines, will take time. The future of social search depends greatly upon how fast the general online audience adopts it. As with all community sites, the benefits grow with the size and activity of the group.
Social search is unlikely to overcome the traditional search functionality of algorithmic search. However, it will be a great supplement to both organic and paid search and will provide users with additional insight that larger search engines cannot offer.
The ideal search solution would be to combine traditional search, social search and human editorial input. This would allow users to experience the power of human mediated search with the comprehensiveness of algorithmic search.
About the Author
Kim Roach is a staff writer and editor for the SiteProNews & SEO-News newsletters. You can also find additional tips and news on webmaster and SEO topics by Kim at the SiteProNews blog (blog.sitepronews.com/). Kim’s email is: kim @ seo-news.com
If you're like me, then you are probably tired of hearing the word Web 2.0 passed around the net like a buzz word on steroids. Google alone currently shows 126,000,000 results for the search term “web 2.0″ at the time of this writing.
However, although this term may be overblown, it does have significant influence on the current changes taking place on the Internet. Most importantly, it has many implications for the online marketer.
Wikipedia has defined social search as the following:
“Social searching is the latest innovation in the search engine industry. Sprouting from web2.0 concepts like folksonomy or social bookmarking it gives the user the ability to interact with the search engine and promote what they feel are the relevant results. This is a user based approach website relevancy as opposed to the traditional webmaster based approach”
We are currently seeing a multitude of social search engines exploding onto the Internet’s virtual landscape. Sites like Digg, del.icio.us, and MySpace are attracting millions of users.
The users search experience is being taken to an entirely new level through the “collective intelligence” of millions of individual editorial decisions.
The Internet has always strived to give power to its users. Social search develops upon this cultural bedrock.
Algorithmic search engines have essentially reached their peak. These automated software-based crawlers and indexing systems can never deliver excellent results on a consistent basis. This is due to the crowds of people who are constantly trying to beat the system.
Social search, on the other hand, provides a human editorial factor that cannot be obtained by traditional search engines. By using the wisdom of crowds, people are able to access more customized and targeted information.
A great example of this can be seen at Yahoo Answers. According to Comscore, this site has become the second most popular Internet reference site after Wikipedia. Why has this site been such a success? Because it capitalizes on the wisdom of crowds.
Anyone can ask a question on Yahoo Answers and have a crowd of millions of users available to answer their question. This technique allows users to receive multiple perspectives rather than the often irrelevant links that can be found using a traditional search engine.
In fact, many of the major search engines are putting forth an effort to get involved in the social search arena.
Yahoo in particular is betting heavily on social search. Yahoo bought photo-sharing site Flickr along with del.icio.us. Then, they also purchased WebJay, a site for creating and sharing music playlists. Yahoo is hoping to change the way people find information online by tapping into the collective knowledge of crowds.
Google has also bought a couple of social-networking sites, including Orkut and Dodgeball. However, they have done far less than Yahoo in terms of online community building. It makes one wonder whether or not this technology is a fad or a way of searching that is here to stay. If social search does become a proven technology, then it seems that Yahoo will have quite an advantage based on the fact that they have jumped into the game far earlier than Google.
Microsoft has also made plans within the social search arena. They have just recently unveiled a question-and-answer (http://www.live.com/?scope=qna) social search tool as part of Windows Live.
Microsoft research shows that generic search engines can’t answer 50% of queries asked. However, with a system like Yahoo and Google Answers, you can almost always find an answer among a user base of millions.
Today’s search giants must increase their social-search efforts to keep up with the new developments that are occuring. Social networks pose a potential threat to the well-established search engines like Google and Yahoo. Sites like MySpace and Digg are quickly increasing their market share.
What This Means for the Internet Marketer
Social search is definitely something you should keep in mind when planning your marketing activities. However, it should only be a piece of the marketing puzzle, combined with search engine optimization, article marketing, blogging, etc.
Having said that, here are some of the Web 2.0 hot spots that you will want to be involved in.
Collaborative Directories
http://www.prefound.com
http://www.zimbo.com
http://www.wikipedia.com
http://www.stumbleupon.com
http://www.kaboodle.com
Create Your Own Profile Pages at:
Squidoo.com Windows Live Spaces (http://spaces.live.com/)
Yahoo 360 (http://360.yahoo.com/
Google Personalized (http://www.google.com/ig)
MySpace.com
Social Networks:
Social networking sites are all about connections. After all, the Web has and always will be a social space. According to Wikipedia, the first social networking service was Sixdegrees.com, created in 1997. Since that time, these social hangouts have exploded, allowing you to meet and network with hundreds of like-minded individuals.
Social networking sites allow you to make connections all around the Internet. These acquaintances may turn into business partners, joint ventures, or just great friends. Either way, you don’t want to be left out of the loop.
To get some additional insight into social networking, I talked to Dina Giolitto of http://www.wordfeeder.com. She is one of the first people I have seen to offer Web 2.0 marketing (http://www.wordfeeder.com/s ervices.htm#web_20) to her clients, helping web sites to get noticed on all of the web 2.0 hotspots, including squidoo.com, the Ryze Business Network, Digg, Technorati, and more.
Here is some of her insight into social networking:
“Web 2.0 will get you networking, learning, link swapping and forging alliances with millions of website owners and future customers. Join as many groups as you have time for, but then choose one or two where you see an opportunity to really get to know people on a deeper level (professionally), and then participate regularly in those places.
For me, the Ryze Business Network at http://Ryze.com was the perfect initiation into the ways of the Web. To start, post on other people’s networks. When you feel confident enough, start your own network. It’s great way to become schooled in internet marketing, attract complementary business owners who share your work ethic, goals and ideals, and establish authority in your niche - all at the same time!”
If you haven’t gotten involved in a social community yet, now is a great time to do so.
To find a group that’s right for you, check out the following list of social networking sites:
http://en.wiki pedia.org/wiki/List_of_social_networking_web sites
Social Bookmarking:
From the beginning, the Internet has put the power into the hands of its users. Social bookmarking continues this attempt of democracy. Social bookmarking sites are composed of a community of users who submit, categorize, and rank their favorite web sites. In this system, the popularity of any individual submission is based upon the communities opinion rather than an algorithmic ranking like that of Google.
By simply submitting fresh, unique content to these sites, you can gain your website some additional exposure. To try it out for yourself, check out this list of 120 social bookmarkings sites:
http://noahfleming.com/private/?p=37
Audio 2.0
Discover, share and submit podcasts using the following directory list:
http://www.po dcastingnews.com/topics/Podcast_Directory.html
Video 2.0
Create, discover, search, share and store your videos at
http://w ww.econsultant.com/web2/videos-hosting-sharing-searching -services.html
News 2.0
Citizen Journalism has exploded in the past couple of years. This phenomenon is similar to that of open source software. None of us can put together the type of quality that can be brought out of our collective wisdom. You can discover, read, and even share your own news stories at the following sites.
http://www.targetyournews.com
http://blogniscient.com
http://backfence.com/home/i ndex.cfm?mycomm=BE
http://www.gabbr.com
http://n.ewradio.co.uk/
http://newsalloy.com
http://newsgarbage.com
http://newsvine.com
http://nowpublic.com
http://nulltag.com
http://reddit.com
http://rojo.com
http://shoutwire.com
http://stockdigg.com
http://tailrank.com
http://www.techtagg.com/
http://italknews.com
Content 2.0
Web 2.0 has transformed the publishing platforms that are available today. Because of this, there are now many more outlets for your articles and your valuable resource box. Listed below are some resources that will help you to further syndicate your content.
http://www.comagz.com/
http://www.zimbio.com
http://www.wikipedia.com
http://www.squidoo.com
(The lenses being created on Squidoo are getting traffic, credibility, and even showing up in top Google results. You can use a lens to increase the number of authoritative inbound links to your site, position yourself as an industry expert, announce the latest news within your niche, or promote your very own radio show.)
Social Q&A Sites:
Yahoo Answers (http://answers.yahoo.com/)
Google Answers (http://answers.google.com/answers/ )
http://www.answerbag.com
http://www.wondir.com
The key to being successful in the social realm of the web is to create unique and valuable content that people will want to link to. Then, once you have valuable content that is worth sharing, share by tagging, pinging, and sharing your bookmarks on all of the major bookmarking services.
However, don’t forget that you are part of a community and you are there to provide value to that community. This means that you should share other web sites as well.
This will make your involvement in the community much more valuable and people will respect your submissions. If you are only sharing and book marking your own web sites, your reputation will fall drastically.
At this point it’s hard to tell which social search engines will emerge as being the top performers. That’s why it is important to get your content in as many web 2.0 locations as possible.
Although social search technology is certainly fun to play with and offers some new and interesting ways to search the web. It still has a ways to go before anyone would become dependent upon these alternative search engines.
Their growth, just like traditional search engines, will take time. The future of social search depends greatly upon how fast the general online audience adopts it. As with all community sites, the benefits grow with the size and activity of the group.
Social search is unlikely to overcome the traditional search functionality of algorithmic search. However, it will be a great supplement to both organic and paid search and will provide users with additional insight that larger search engines cannot offer.
The ideal search solution would be to combine traditional search, social search and human editorial input. This would allow users to experience the power of human mediated search with the comprehensiveness of algorithmic search.
About the Author
Kim Roach is a staff writer and editor for the SiteProNews & SEO-News newsletters. You can also find additional tips and news on webmaster and SEO topics by Kim at the SiteProNews blog (blog.sitepronews.com/). Kim’s email is: kim @ seo-news.com
The WHY you are in Business dictate your Success !
Author: Sergio Ervini
Internet Business Strategies for Networkers, how to optimise your marketing effort and eliminate your sells Anxiety. Just a business don't make you sucessful, Automated Systems Do !
Copyright © Sergio Ervini
There are hundreds of business ventures you can start from your home Internet access.Every day Thousands of new people discover online business oportunities.
The first approach is usually to make some extra cash to buy or pay small bills, let say from 200$ to 500$.One of the biggest reason people jump to this new business adventures,is that you can start up at very low cost and run it in the confort of your home.
Now as times goes by you start to get the real picture and the possibilities to earn a living or even a retire on it, you begining to think going full time.
Here where your "Why" comes in,now you started your business to make 200$ to 500$,and if you were constant you probably made it after a while.
Your "Why" back then was to pay for small bills or pay for something you really wanted to buy,and every time you doubt it about making that money with your business and want to stop your "WHY" keeps you going.(if you didin't have a "Why" chances are you didin't make any money)
We all agree that you will not do the same amounts of quality activities when you earn 12000$ a month then when you earn 200$.
Now if you are thinking about going Full time and start earning from 2000$ to 5000$ average you will never make it if you keep your old 200$ reason "Why".To make ten or hundred times larger check every month your "Why" must be hundred times biggest and stronger.
The best advice I can give you is Find Your "WHY" what ever are your goals you must before find it.
Your "WHY" is primary with out it your goals are just words written on the paper and at the first difficulties you will Stop or change Business because you don't have your ("Why"source)that help you focus and keep you going to your final destination.
What is the source or engine of the success ?
All the really wealthy answered : YOUR "WHY"
To achive your biggest goals You Why must be Bigger than You.
Sincerely,
Sergio Ervini
http://globalrevenue.payitforward4profits.com
Internet Business Strategies for Networkers, how to optimise your marketing effort and eliminate your sells Anxiety. Just a business don't make you sucessful, Automated Systems Do !
Copyright © Sergio Ervini
There are hundreds of business ventures you can start from your home Internet access.Every day Thousands of new people discover online business oportunities.
The first approach is usually to make some extra cash to buy or pay small bills, let say from 200$ to 500$.One of the biggest reason people jump to this new business adventures,is that you can start up at very low cost and run it in the confort of your home.
Now as times goes by you start to get the real picture and the possibilities to earn a living or even a retire on it, you begining to think going full time.
Here where your "Why" comes in,now you started your business to make 200$ to 500$,and if you were constant you probably made it after a while.
Your "Why" back then was to pay for small bills or pay for something you really wanted to buy,and every time you doubt it about making that money with your business and want to stop your "WHY" keeps you going.(if you didin't have a "Why" chances are you didin't make any money)
We all agree that you will not do the same amounts of quality activities when you earn 12000$ a month then when you earn 200$.
Now if you are thinking about going Full time and start earning from 2000$ to 5000$ average you will never make it if you keep your old 200$ reason "Why".To make ten or hundred times larger check every month your "Why" must be hundred times biggest and stronger.
The best advice I can give you is Find Your "WHY" what ever are your goals you must before find it.
Your "WHY" is primary with out it your goals are just words written on the paper and at the first difficulties you will Stop or change Business because you don't have your ("Why"source)that help you focus and keep you going to your final destination.
What is the source or engine of the success ?
All the really wealthy answered : YOUR "WHY"
To achive your biggest goals You Why must be Bigger than You.
Sincerely,
Sergio Ervini
http://globalrevenue.payitforward4profits.com
Self spending time on Social Bookmarking
Social Bookmarking sites like Technorati. Google Bookmarks, My Yahoo Web and Blue Dot can give you a lot of traffic !
So I am spending a lot of time on S B. Web Marketing 2.0 lays special emphasis on Social Marketing. I have also opened profies on www.lifesmine.com and www.gaiaonline.com, which are Social Networking sites !
With the heavy emphasis on Social Marketing, we can understand why Technorati and Myspace are doing well.
I also opened a profile on www.ibibo.com, which is an Indian Social Networking site. I have more than 500 friends on Ibibo now. Ibibo is short for I build, I bond !
So I am spending a lot of time on S B. Web Marketing 2.0 lays special emphasis on Social Marketing. I have also opened profies on www.lifesmine.com and www.gaiaonline.com, which are Social Networking sites !
With the heavy emphasis on Social Marketing, we can understand why Technorati and Myspace are doing well.
I also opened a profile on www.ibibo.com, which is an Indian Social Networking site. I have more than 500 friends on Ibibo now. Ibibo is short for I build, I bond !
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