Wednesday, December 31, 2008
Tuesday, December 30, 2008
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Wednesday, December 03, 2008
Tuesday, December 02, 2008
Monday, December 01, 2008
Sunday, November 30, 2008
Saturday, November 29, 2008
Friday, November 28, 2008
Thursday, November 27, 2008
Wednesday, November 26, 2008
Tuesday, November 25, 2008
Kindle, the electronic book reader !
Amazon's Kindle is a great device to read. All data at your fingertips ! A 3 G Wireless Device Free 3 G + Wi Fi. Kindle is one of Amazon's best selling item for two years now. It has FREE Super Saver Shipping. All All New Kindle 3 G is smaller, lighter, faster with 50% better contrast. This is the most effective ebook device on the market and it surpasses Apple, Ipad, the Barnes & Noble Book, the various Sony readers. Kindle has catapulted itself to the top of the ebook reader category, thanks to its improved screen, better battery life, lighter weight and lower price. You can read ebooks easily and effortlessly. Also top blogs ! It is slim and lightweight and weighs only 8.7 ounces ! You can carry your library in 8.7 ounces and hence Kindle is a boon to all bibliophiles !
Kindle Wireless Reading Device, Wi-Fi, 6" Display, Graphite - Latest Generation
or
Kindle DX Wireless Reading Device, Free 3G, 9.7" Display, Graphite, 3G Works Globally – Latest Generation
Monday, November 24, 2008
Sunday, November 23, 2008
Saturday, November 22, 2008
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Thursday, November 20, 2008
Wednesday, November 19, 2008
Tuesday, November 18, 2008
Monday, November 17, 2008
Saturday, November 15, 2008
Friday, November 14, 2008
Thursday, November 13, 2008
Wednesday, November 12, 2008
Tuesday, November 11, 2008
Monday, November 10, 2008
Sunday, November 09, 2008
Saturday, November 08, 2008
Friday, November 07, 2008
Thursday, November 06, 2008
Wednesday, November 05, 2008
Tuesday, November 04, 2008
Monday, November 03, 2008
Sunday, November 02, 2008
Saturday, November 01, 2008
Friday, October 31, 2008
Wednesday, October 29, 2008
Tuesday, October 28, 2008
Tuesday, October 14, 2008
Internet Marketing: Way to Advertise Your Internet
- By: Gajendra Negi, 2008-10-14
Its been years since blogging has been practiced. But its just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won't cost you a cent.
Its been years since blogging has been practiced. But its just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that wont cost you a cent.
What exactly is blogging? Blog is the widely used term that refers to web log. Basically a blog is an online journal. A blog could be set up to no cost at all and can be used for just for the fun of it or for business reasons. For more details go to www.attaining your desires.com. Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:
1. Make your clients or customers abreast on your websites alterations. Your new products and affiliate websites could also be announced through your blog.
2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web right?
3. Air your opinions advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.
4. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well written articles in your website. Affiliate links could also be included in your blog to earn more extra income.
5. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.
6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs. To know more about it simply visits www.attaining your desires.com. So how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.
7. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers
8. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web right
Either you load a blogging software or let a blogging hosting service do it for you. Host services such as Live Journal and Blogger are the most popular in this field. Those hosts will provide you with easy instructions on how to put up your blog
www.dropshipping made easy.com
For more information www.inside-the-minds-of-winner.com www.ultimate-internet-marketing-tricks.com
Its been years since blogging has been practiced. But its just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won't cost you a cent.
Its been years since blogging has been practiced. But its just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that wont cost you a cent.
What exactly is blogging? Blog is the widely used term that refers to web log. Basically a blog is an online journal. A blog could be set up to no cost at all and can be used for just for the fun of it or for business reasons. For more details go to www.attaining your desires.com. Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:
1. Make your clients or customers abreast on your websites alterations. Your new products and affiliate websites could also be announced through your blog.
2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web right?
3. Air your opinions advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.
4. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well written articles in your website. Affiliate links could also be included in your blog to earn more extra income.
5. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.
6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs. To know more about it simply visits www.attaining your desires.com. So how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.
7. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers
8. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web right
Either you load a blogging software or let a blogging hosting service do it for you. Host services such as Live Journal and Blogger are the most popular in this field. Those hosts will provide you with easy instructions on how to put up your blog
www.dropshipping made easy.com
For more information www.inside-the-minds-of-winner.com www.ultimate-internet-marketing-tricks.com
Saturday, September 27, 2008
Wednesday, September 10, 2008
BPO comes to new horizon in India
- By: D.c. Fawcett D.c. Fawcett, 2008-09-09
Business process outsourcing is a contract between two companies or parties- one who outsource the projects and one who takes the outsourced projects. BPO firms are getting quite momentum with their desk office, front office, back office, call center, order taking services, debt management services, collection of recoveries and virtual office automation services.
Regardless of location and company BPO represents offshore bookkeepers, tax preparation specialists, debt recovery, accountants, call centers, data entry specialists, email answering specialists, telemarketers, copywriters, web sales and marketing professionals and many other expertise.
For Business process outsourcing, it is very essential to have an outstanding infrastructure and expert call center administrative to achieve all assigned tasks. It is recommended that people visit several call center-providing contacts before final selection. The fee for call center outsourcing must be in your budget without any obligations.
It is suitable to scan various terms and constraint before agreement. Information is alleged to be a call center’s most controlling tool. Outsourcing your call center projects, you can reduce your overhead operating expense on human resource
and its legal compliance.
BPO companies are one of the fastest growing services that render best output on their investments.
To hire a BPO Company several factors needs be taken into consideration:
• Risk mitigation factors
• Privacy Policy
• Affordable and in Budget
• Project forecasting for long term goals
• Lessen failure chances
• Work get accomplished in time
• Profit with their cost effective techniques
• Handles challenge of outsourcing
BPO has strong hold through call center solutions. These strategies will be boon for any developing BPO center. For the stronger base of the company, often outsource their projects for cost effective, competitive, and agile methodology.
For more information on bpo outsourcing, please go to : Axiombpm
The Author is having wide experience in BPO Industry, for more information about BPO Outsourcing please go to www.axiombpm.com
Business process outsourcing is a contract between two companies or parties- one who outsource the projects and one who takes the outsourced projects. BPO firms are getting quite momentum with their desk office, front office, back office, call center, order taking services, debt management services, collection of recoveries and virtual office automation services.
Regardless of location and company BPO represents offshore bookkeepers, tax preparation specialists, debt recovery, accountants, call centers, data entry specialists, email answering specialists, telemarketers, copywriters, web sales and marketing professionals and many other expertise.
For Business process outsourcing, it is very essential to have an outstanding infrastructure and expert call center administrative to achieve all assigned tasks. It is recommended that people visit several call center-providing contacts before final selection. The fee for call center outsourcing must be in your budget without any obligations.
It is suitable to scan various terms and constraint before agreement. Information is alleged to be a call center’s most controlling tool. Outsourcing your call center projects, you can reduce your overhead operating expense on human resource
and its legal compliance.
BPO companies are one of the fastest growing services that render best output on their investments.
To hire a BPO Company several factors needs be taken into consideration:
• Risk mitigation factors
• Privacy Policy
• Affordable and in Budget
• Project forecasting for long term goals
• Lessen failure chances
• Work get accomplished in time
• Profit with their cost effective techniques
• Handles challenge of outsourcing
BPO has strong hold through call center solutions. These strategies will be boon for any developing BPO center. For the stronger base of the company, often outsource their projects for cost effective, competitive, and agile methodology.
For more information on bpo outsourcing, please go to : Axiombpm
The Author is having wide experience in BPO Industry, for more information about BPO Outsourcing please go to www.axiombpm.com
Friday, August 22, 2008
Friday, August 15, 2008
Ecommerce Web Development and Web Design Company India
- By: Ritesh Patel, 2008-08-15
Techno Infonet is a unique Web Design firm offering a variety of services from basic HTML Website Designs to complete E-commerce Website development. We have created and launched many of successful Websites since our origin; our designers and developers can work on your ideas and implement them on your Websites to strengthen your presence on Internet.
Techno Infonet provides professional Ecommerce Web Development Web Design, easy to navigate, & quick to access.. We have an expertise to understand the client's requirements and work accordingly and provide the excellent quality Web designs which can enhance the opportunities for our customers to get succeed.
Successful Web design is an artwork for the Internet, which is eye-catching, easy to use, proper content, and ability to work in all browsers using minimum plug-ins. Website design needs to have a unique look which should convey the correct messages. Our Web design department provides all artistic work with all unique features that differentiate the design from others. Techno Infonet introduces your company to the world by providing effective and efficient world class Web design.
By providing an effective and efficient customized E-commerce solution as per our customer’s requirements we try to enhance the degree of easiness in our customers, which eventually augment the level of satisfaction.
Techno Infonet can work on the entire above factor to get your business online with customer satisfaction methodology. Our team includes the most experienced and web design and development to meet the current and future needs of our client.
Techno Infonet provides offshore Web Design Solutions in a professional way with the right combination of quality, service & support. You get the highest quality; Designing work. It also offers services such as Email marketing, SEO in India.
We have been providing this highly Complex white label service to other Web Design Services Provider in the UK, GERMANY, USA and Australia and Canada.
We have built a strong reputation as a web design company in India by consistently building Web pages and producing sites that are good looking, technically excellent and affordable for small businesses and individuals.
Techno provides effectual, classy and within your means Web Design and Developmen in India. As a well established Web design company, we can provide a range of affordable Web design services for your company.
Techno Infonet is consist of highly technical Software development Company India, Creative Web Designers, and Marketing Professionals that know how to get online results with E-Technologies. Company has a certified team in the field of Web design, Search Engine Optimization (SEO), Email marketing India, IT outsourcing, logo design and Ecommerce Solution. The team has a vast experience that specializes in Web hosting, Web Designing and Web Redesigning. Our support team works in 24/7 environment with a key feature to solve the queries in fraction of time and provide an effective web solutions.
Techno Infonet provides Outsource web design India. Solutions in a professional way with the right combination of quality, service & support you get the highest quality; Designing work. It also offer services such as Email marketing, SEO in India.
This article has been provided courtesy of TECHNO – Technoinfonet.com specialize in best-in-class Web design E-Mail Marketing, Flash multimedia designing, logo designing and thus in ultimate Corporate Identity.
Techno Infonet is a unique Web Design firm offering a variety of services from basic HTML Website Designs to complete E-commerce Website development. We have created and launched many of successful Websites since our origin; our designers and developers can work on your ideas and implement them on your Websites to strengthen your presence on Internet.
Techno Infonet provides professional Ecommerce Web Development Web Design, easy to navigate, & quick to access.. We have an expertise to understand the client's requirements and work accordingly and provide the excellent quality Web designs which can enhance the opportunities for our customers to get succeed.
Successful Web design is an artwork for the Internet, which is eye-catching, easy to use, proper content, and ability to work in all browsers using minimum plug-ins. Website design needs to have a unique look which should convey the correct messages. Our Web design department provides all artistic work with all unique features that differentiate the design from others. Techno Infonet introduces your company to the world by providing effective and efficient world class Web design.
By providing an effective and efficient customized E-commerce solution as per our customer’s requirements we try to enhance the degree of easiness in our customers, which eventually augment the level of satisfaction.
Techno Infonet can work on the entire above factor to get your business online with customer satisfaction methodology. Our team includes the most experienced and web design and development to meet the current and future needs of our client.
Techno Infonet provides offshore Web Design Solutions in a professional way with the right combination of quality, service & support. You get the highest quality; Designing work. It also offers services such as Email marketing, SEO in India.
We have been providing this highly Complex white label service to other Web Design Services Provider in the UK, GERMANY, USA and Australia and Canada.
We have built a strong reputation as a web design company in India by consistently building Web pages and producing sites that are good looking, technically excellent and affordable for small businesses and individuals.
Techno provides effectual, classy and within your means Web Design and Developmen in India. As a well established Web design company, we can provide a range of affordable Web design services for your company.
Techno Infonet is consist of highly technical Software development Company India, Creative Web Designers, and Marketing Professionals that know how to get online results with E-Technologies. Company has a certified team in the field of Web design, Search Engine Optimization (SEO), Email marketing India, IT outsourcing, logo design and Ecommerce Solution. The team has a vast experience that specializes in Web hosting, Web Designing and Web Redesigning. Our support team works in 24/7 environment with a key feature to solve the queries in fraction of time and provide an effective web solutions.
Techno Infonet provides Outsource web design India. Solutions in a professional way with the right combination of quality, service & support you get the highest quality; Designing work. It also offer services such as Email marketing, SEO in India.
This article has been provided courtesy of TECHNO – Technoinfonet.com specialize in best-in-class Web design E-Mail Marketing, Flash multimedia designing, logo designing and thus in ultimate Corporate Identity.
Sunday, August 10, 2008
Friday, August 08, 2008
Success of Internet marketing companies in India!
- By: Kirthy V, 2008-08-08
The most important strategy or concepts employed in the Internet marketing field by online Indian marketing companies.
Search engine optimization is a valuable strategy that can deliver a strong return on investment when properly managed. Businesses can cultivate a web presence that organically ranks high in the search engine result pages, delivering requests for quote and product sales. By the same token, the effective implementation of SEO is a long term strategy, often requiring months of development and significant project costs before a return on investment is realized.
Pay Per Click marketing on the other hand is completely measurable, making it possible to monitor profitability on a real time basis. Furthermore, the pay per click model enables marketers to revise their advertisements, budgets, and target audience(s) on a real time basis. This flexibility, when properly harnessed, is the key to an industrial manufacturer's success in the world of Internet marketing.
Traditionally, industrial manufacturers relied on trade journals and tradeshows to promote their goods and services. Unfortunately, the costs associated with these marketing channels are proportional to the number of products or services being advertised. With the advent of technology and internet marketing seo, sem and ppc have caught the eye of online marketing companies in India. Printed advertisements are typically created by graphic artists and experienced copy writers who can communicate a product's benefits and features in a professional and practical manner. These skills are often sub-contracted and usually require in house participation to ensure that the marketing message is correctly expressed.
Such traditional form of advertising channels is expensive, inflexible, and a return on investment becomes difficult to measure. Furthermore, successful marketing through tradeshows and trade journals depends on a wealth of skills and expertise that often cost money. Whether these additional costs come in the form of sales training or graphic design and copywriting services, the end result is stiffer marketing costs, coupled with poor ROI tracking.
Link Popularity is an ongoing "Off-Page" Optimization of your website. The basic idea behind link popularity is that high quality web sites tend to have more links pointing to them than low quality sites do. The recent algorithms of the search engine crawl or spider deeper into the links present on your website to further judge their relevance and determine their rank. Building link popularity has become a science in itself that requires great deal of analysis and tactics. The phenomena also naturally grows the user base of the website by rendering the site extremely worthwhile to visit for a wholesome information on a subject with user-friendly navigation, which in turn, further advances the ranking of the website across the search engines equally naturally.
Expert author, Platinum status. Guide to Direct Email Marketing Services: Online marketing companies in India
Your display ads services: Online display banners
The most important strategy or concepts employed in the Internet marketing field by online Indian marketing companies.
Search engine optimization is a valuable strategy that can deliver a strong return on investment when properly managed. Businesses can cultivate a web presence that organically ranks high in the search engine result pages, delivering requests for quote and product sales. By the same token, the effective implementation of SEO is a long term strategy, often requiring months of development and significant project costs before a return on investment is realized.
Pay Per Click marketing on the other hand is completely measurable, making it possible to monitor profitability on a real time basis. Furthermore, the pay per click model enables marketers to revise their advertisements, budgets, and target audience(s) on a real time basis. This flexibility, when properly harnessed, is the key to an industrial manufacturer's success in the world of Internet marketing.
Traditionally, industrial manufacturers relied on trade journals and tradeshows to promote their goods and services. Unfortunately, the costs associated with these marketing channels are proportional to the number of products or services being advertised. With the advent of technology and internet marketing seo, sem and ppc have caught the eye of online marketing companies in India. Printed advertisements are typically created by graphic artists and experienced copy writers who can communicate a product's benefits and features in a professional and practical manner. These skills are often sub-contracted and usually require in house participation to ensure that the marketing message is correctly expressed.
Such traditional form of advertising channels is expensive, inflexible, and a return on investment becomes difficult to measure. Furthermore, successful marketing through tradeshows and trade journals depends on a wealth of skills and expertise that often cost money. Whether these additional costs come in the form of sales training or graphic design and copywriting services, the end result is stiffer marketing costs, coupled with poor ROI tracking.
Link Popularity is an ongoing "Off-Page" Optimization of your website. The basic idea behind link popularity is that high quality web sites tend to have more links pointing to them than low quality sites do. The recent algorithms of the search engine crawl or spider deeper into the links present on your website to further judge their relevance and determine their rank. Building link popularity has become a science in itself that requires great deal of analysis and tactics. The phenomena also naturally grows the user base of the website by rendering the site extremely worthwhile to visit for a wholesome information on a subject with user-friendly navigation, which in turn, further advances the ranking of the website across the search engines equally naturally.
Expert author, Platinum status. Guide to Direct Email Marketing Services: Online marketing companies in India
Your display ads services: Online display banners
Friday, July 18, 2008
Advantages of Shared Web Hosting
- By: Noel Swanson, 2008-07-18
When the service provider serves pages for multiple Web sites, each having its own Internet domain name, from a single Web server, it is known as shared web hosting. Such websites need a dedicated web server. Shared web hosting is gaining popularity as most webmasters look for affordable hosting plans to host their websites.
These sites need a dedicated Web server, either provided by a Web hosting service or maintained in-house. Shared web hosting make possible to host websites on a powerful server at reduced cost, that's why it's the most popular among webmasters. Shared web hosting also has its own advantages over other web hosting plans
Shared web hosting provides uptime and fast connectivity. It's the most time saving hosting plan a webmaster can opt for hosting his/her website. It does not require the webmasters to have more advanced technical knowledge about the hosting plans. Shared web hosting always come with multiple domains, multiple email addresses and usually a number of one click software installs.
The most striking feature of shared hosting is its cost, shared web hosting come up with low cost. The cost of maintaining a server is divided among all the webmasters sharing the same server. Therefore the particular amount paid by an individual reduces at certain level.
Shared web hosting plan is convenient to execute. It requires least website setup time as well as fastest activation. A standard shared web hosting package usually includes disk storage space, the ability to transfer a certain amount of data, the ability to forward your emails and a file transfer protocol service.
Shared web hosting plans are fully managed, the company providing you web hosting services is responsible for the maintenance and updates as well as the technical assistance for your website.
Control panel for shared web hosting come in several ways like CPanel, H-sphere or some other name. No such hurdles come your way. Shared web hosting with control panel has several other advantages.
John is a web hosting user for best web hosting reseller & cheap web hosting reseller visit: Resellers Hosting b4u India
When the service provider serves pages for multiple Web sites, each having its own Internet domain name, from a single Web server, it is known as shared web hosting. Such websites need a dedicated web server. Shared web hosting is gaining popularity as most webmasters look for affordable hosting plans to host their websites.
These sites need a dedicated Web server, either provided by a Web hosting service or maintained in-house. Shared web hosting make possible to host websites on a powerful server at reduced cost, that's why it's the most popular among webmasters. Shared web hosting also has its own advantages over other web hosting plans
Shared web hosting provides uptime and fast connectivity. It's the most time saving hosting plan a webmaster can opt for hosting his/her website. It does not require the webmasters to have more advanced technical knowledge about the hosting plans. Shared web hosting always come with multiple domains, multiple email addresses and usually a number of one click software installs.
The most striking feature of shared hosting is its cost, shared web hosting come up with low cost. The cost of maintaining a server is divided among all the webmasters sharing the same server. Therefore the particular amount paid by an individual reduces at certain level.
Shared web hosting plan is convenient to execute. It requires least website setup time as well as fastest activation. A standard shared web hosting package usually includes disk storage space, the ability to transfer a certain amount of data, the ability to forward your emails and a file transfer protocol service.
Shared web hosting plans are fully managed, the company providing you web hosting services is responsible for the maintenance and updates as well as the technical assistance for your website.
Control panel for shared web hosting come in several ways like CPanel, H-sphere or some other name. No such hurdles come your way. Shared web hosting with control panel has several other advantages.
John is a web hosting user for best web hosting reseller & cheap web hosting reseller visit: Resellers Hosting b4u India
Thursday, July 17, 2008
Comprehensive guide on Indian service provider!
- By: Kirthy V, 2008-07-17
Countries abroad are on a look out for Indian service providers, has outsourced work comes at a lower price than ever. Expand your business easily without having to do every thing on your own. Most of the countries abroad make use of Indian service providers to attend to customer requests and deal with product related complaints, such Indian service providers work out cheaper for you.
In case of having an in house call centre service, an entrepreneur will have to think about his mandatory employee benefits along with the salary expenses. Cut down on your monthly expenses by outsourcing it to the Indian service provider. It saves hidden cost like training, overheads and saves infrastructure cost which can eat up your investment. Organizations don't have to spend on setting up the right kind of technology and later maintaining it.
In India, one can find a competitive supply of educated workers who are skilled and fluent in English. By making use of outsource services, one can save huge expenses such as work space and freeing the space for other activities and you can easily leave the personnel department of the third party company to handle recruitment costs. In countries, where there’s not enough population who can speak English well, and your business requires English as a mode of communication, then, in such a case you can use the Indian service providers.
Indian professionals have proved their mature, prosper and build core capabilities in order to establish their name and fame in the whole world. Obtain a readily available supply of skilled and semi skilled workers that can minimize your costs by removing the need to provide training from scratch. India is the major provider of outsourcing services to global clients.
With the onset of globalization and liberalization, outsourcing work from different countries has become easy now. Indian service providers are cost effective and the energy of business can be directed at the competencies of a particular business. It is also beneficial in terms of making more efficient use of labor, capital, technology and resources. This was further strengthened by the growth in Indian information technology. With IT India proved its worth and expertise by producing thousands of professionals in this arena and ever since there has been a constant increase in demand of their service. Utilize Indian service provider directory to gain an insight into the service providers and compare their rates before you decide on the right Indian service provider.
Platinum author, Get all your tips related to Indian export import business advice from: Indian export import directory
Countries abroad are on a look out for Indian service providers, has outsourced work comes at a lower price than ever. Expand your business easily without having to do every thing on your own. Most of the countries abroad make use of Indian service providers to attend to customer requests and deal with product related complaints, such Indian service providers work out cheaper for you.
In case of having an in house call centre service, an entrepreneur will have to think about his mandatory employee benefits along with the salary expenses. Cut down on your monthly expenses by outsourcing it to the Indian service provider. It saves hidden cost like training, overheads and saves infrastructure cost which can eat up your investment. Organizations don't have to spend on setting up the right kind of technology and later maintaining it.
In India, one can find a competitive supply of educated workers who are skilled and fluent in English. By making use of outsource services, one can save huge expenses such as work space and freeing the space for other activities and you can easily leave the personnel department of the third party company to handle recruitment costs. In countries, where there’s not enough population who can speak English well, and your business requires English as a mode of communication, then, in such a case you can use the Indian service providers.
Indian professionals have proved their mature, prosper and build core capabilities in order to establish their name and fame in the whole world. Obtain a readily available supply of skilled and semi skilled workers that can minimize your costs by removing the need to provide training from scratch. India is the major provider of outsourcing services to global clients.
With the onset of globalization and liberalization, outsourcing work from different countries has become easy now. Indian service providers are cost effective and the energy of business can be directed at the competencies of a particular business. It is also beneficial in terms of making more efficient use of labor, capital, technology and resources. This was further strengthened by the growth in Indian information technology. With IT India proved its worth and expertise by producing thousands of professionals in this arena and ever since there has been a constant increase in demand of their service. Utilize Indian service provider directory to gain an insight into the service providers and compare their rates before you decide on the right Indian service provider.
Platinum author, Get all your tips related to Indian export import business advice from: Indian export import directory
Tuesday, July 15, 2008
Monday, July 14, 2008
Thursday, July 10, 2008
Hiring Full time dedicated offshore PHP/Asp.net/Flash/Java developers/programmers in India.
- By: Mahendra Sharma, 2008-07-09
Many of the western countries have explored India as an offshore software development destination using one or more company services. The most common model of working is on fixed cost project to project basis work and delivery model. Here the buyer seeks guidance on a software project, the software developers/programmers in India have delivered the solution and that ends one cycle of transaction. Very few have explored the possibility of Hiring Full time offshore software developer PHp/ASP.net/Flash/Java developer/programmer in India, which has more benefits than its predecessor model.
Lets discuss where and how it useful to the companies seeking offshore software development services in India. This is suitable under various circumstances as follows.
Maintenance Projects: The projects which are complete or major phase is complete goes in the maintenance phase. Here the software requires changes in the process or screens or some business logic changes are required by the buyer. Such changes are necessity but the clarity on changes might not be there. In such case having a full time dedicated offshore team of PHP/ASP.net/Java/Flash developers/programmers is essential. That keeps the things going without charging for every single change and the project goes live in phases for various features.
A long term Project: The projects requiring ASP.net/Java/PHP Developers /Programmers for longer duration from 6-12 months of time or higher. Here the full time dedicated team of Offshore PHP/ASP.net/Java developers comes as handy resources. The long term projects are developed in phases, various modules are developed by different programmers and then integrated with each other. Its quite possible and advisable to have some people onsite for integration because of time difference of two countries. But still that reduces the cost having everyone onsite, the offshore software programmers or ASP.net/PHP/Java/Flash developers comes on cheaper rate while giving the similar kind of output like onsite resource.
Cost Advantage: the first and foremost advantage which is seen in offshore software developers and PHP/Asp.net/Java/Flash programmers in India is the Cost. While you hire an average programmer of 1-2 years experience in any western country for about 3000-4000 USD, here its available for only $1000/month or above. This can boost the project profit by 300% if you are a subcontractor and if you are a direct buyer you are saving the big cost hiring full time dedicated PHP/ASP.net/Java/Flash Programmer in India.
Offshore Software Development
Many of the western countries have explored India as an offshore software development destination using one or more company services. The most common model of working is on fixed cost project to project basis work and delivery model. Here the buyer seeks guidance on a software project, the software developers/programmers in India have delivered the solution and that ends one cycle of transaction. Very few have explored the possibility of Hiring Full time offshore software developer PHp/ASP.net/Flash/Java developer/programmer in India, which has more benefits than its predecessor model.
Lets discuss where and how it useful to the companies seeking offshore software development services in India. This is suitable under various circumstances as follows.
Maintenance Projects: The projects which are complete or major phase is complete goes in the maintenance phase. Here the software requires changes in the process or screens or some business logic changes are required by the buyer. Such changes are necessity but the clarity on changes might not be there. In such case having a full time dedicated offshore team of PHP/ASP.net/Java/Flash developers/programmers is essential. That keeps the things going without charging for every single change and the project goes live in phases for various features.
A long term Project: The projects requiring ASP.net/Java/PHP Developers /Programmers for longer duration from 6-12 months of time or higher. Here the full time dedicated team of Offshore PHP/ASP.net/Java developers comes as handy resources. The long term projects are developed in phases, various modules are developed by different programmers and then integrated with each other. Its quite possible and advisable to have some people onsite for integration because of time difference of two countries. But still that reduces the cost having everyone onsite, the offshore software programmers or ASP.net/PHP/Java/Flash developers comes on cheaper rate while giving the similar kind of output like onsite resource.
Cost Advantage: the first and foremost advantage which is seen in offshore software developers and PHP/Asp.net/Java/Flash programmers in India is the Cost. While you hire an average programmer of 1-2 years experience in any western country for about 3000-4000 USD, here its available for only $1000/month or above. This can boost the project profit by 300% if you are a subcontractor and if you are a direct buyer you are saving the big cost hiring full time dedicated PHP/ASP.net/Java/Flash Programmer in India.
Offshore Software Development
Sunday, July 06, 2008
Jobs Opportunities in India
- By: Robert Thomson, 2008-07-06
The experts are of the view that India is seemed to be third largest in the world within ten years. The 60% of Indian population depend on agriculture which accounted for 18.9%, whereas, the services rated 54.8% and industrial sector rated 26.3% GDP in fiscal year 2006-07.
The rapid growing software industry, entertainment, pharmaceuticals, healthcare, the creative industries and financial services is providing solid base to Indian economy and job opportunities to masses. Small business enterprises are prospecting jobs traditionally for non graduates. The formal graduate recruitment is being made in the multinationals which are increasing operations in India. Although, there was trend to ex-pat western managers in multinational, however, now the local staff is being appointed by most of the international companies.
The largest recruiting companies include IBM, Wipro, TCS, Tata Engineering, ITC, State bank of India, and Infosys which recruit 15,000 to 20,000 graduates every year, hence increasing the job opportunities in India.
The organizational culture in India is enormously diverse. Work ethics varies from sector to sector. In local private sector; the work culture is influenced by family life and religion. The public sector is highly bureaucratic whereas, international companies possess quite modern culture. The trend of on job trainings to workforce enhances capabilities and professionalism in the organization.
In the year 2006, average salaries in India were $8,000. However, initial salaries of the graduate from the top universities are more than that. Saturday is often working day in India except in multinationals. The official language of India is English.
Since India has many job opportunities, but still many people, approximately a fifth of population, live in poverty including constant unemployment. One reason of the poverty in India could be 90% of labor forces work without social security and other benefits.
The Author owns Coders2020.com, a jobs website which covers Jobs in India and walkins. The site also provide latest placement papers in the Indian Companies.
The experts are of the view that India is seemed to be third largest in the world within ten years. The 60% of Indian population depend on agriculture which accounted for 18.9%, whereas, the services rated 54.8% and industrial sector rated 26.3% GDP in fiscal year 2006-07.
The rapid growing software industry, entertainment, pharmaceuticals, healthcare, the creative industries and financial services is providing solid base to Indian economy and job opportunities to masses. Small business enterprises are prospecting jobs traditionally for non graduates. The formal graduate recruitment is being made in the multinationals which are increasing operations in India. Although, there was trend to ex-pat western managers in multinational, however, now the local staff is being appointed by most of the international companies.
The largest recruiting companies include IBM, Wipro, TCS, Tata Engineering, ITC, State bank of India, and Infosys which recruit 15,000 to 20,000 graduates every year, hence increasing the job opportunities in India.
The organizational culture in India is enormously diverse. Work ethics varies from sector to sector. In local private sector; the work culture is influenced by family life and religion. The public sector is highly bureaucratic whereas, international companies possess quite modern culture. The trend of on job trainings to workforce enhances capabilities and professionalism in the organization.
In the year 2006, average salaries in India were $8,000. However, initial salaries of the graduate from the top universities are more than that. Saturday is often working day in India except in multinationals. The official language of India is English.
Since India has many job opportunities, but still many people, approximately a fifth of population, live in poverty including constant unemployment. One reason of the poverty in India could be 90% of labor forces work without social security and other benefits.
The Author owns Coders2020.com, a jobs website which covers Jobs in India and walkins. The site also provide latest placement papers in the Indian Companies.
Monday, June 30, 2008
Offshore Outsourcing Services- why it's essential for today's business to outsource?
- By: Kelly Burby, 2008-06-30
Outsourcing or offshore outsourcing services is a powerful term with multiple meanings. It's no different in marketing than in other industries. Brands outsource marketing to agencies. Agencies outsource pieces of projects to freelancers, smaller agencies and new media companies.
So why does a company choose to have outsourcing or offshore outsourcing services as one of their strategies? Well, it can be categorized into two parts:
I Financial benefits:
• You retire costs of agreement on its self-cost and decrease tax base.
• You don’t pay wage taxes of employees.
• You won’t pay for leaves of employees and suffer manufacturing difficulties of labor power while they are on the deserved rest.
• Every new employee of the company increases running costs. Performer would undertake the costs in case of outsourcing.
II Manufacturing benefits:
• You would concentrate on solution of the main production problems.
• You won’t spend your time on searching the required employee.
• You won’t pay for leaves of employees and suffer manufacturing difficulties of labor power while they are on the deserved rest.
• You save your personal time, not spending it on employee’s control.
• The companies specialized on specific services solve problems faster, more qualitative and safely.
Organizations today are realizing the importance of the holistic approach to IT strategy, where information is regarded as an essential tool for furthering business. However, these skills may not be available in-house. By outsourcing or offshore outsourcing, one can get access to specialized and professional services. You'll find that India is well-equipped with qualified and experienced people to provide IT services and IT enabled services.
The following are a list of services that one can outsource to any outsourcing company in India
• IT and Software Services : Data Entry, Programming
• IT-enabled Services : Call Centers
• Business Process Outsourcing (BPO)
• Back-Office Operations
• Infrastructure
• Communications and Networking
• Media and Entertainment
• Web Development Services
• Operations
• Relationship Management
• Community Management
• Medical Transcription
• On-site Services
Outsourcing and offshore outsourcing are used interchangeably in public discourse despite important technical differences. Outsourcing involves contracting with a supplier, which may or may not involve some degree of offshoring. Offshore outsourcing is the transfer of an organizational function to another country, regardless of whether the work is outsourced or stays within the same corporation/company.
With increasing globalization of outsourcing companies, the distinction between outsourcing and offshore outsourcing will become less clear over time. This is evident in the increasing presence of Indian outsourcing companies in the US and UK. The globalization of outsourcing operating models has resulted in new outsourcing companies in India and terms such as nearshoring, noshoring, and rightshoring. This is seen in the opening of offices and operations centers by Indian outsourcing companies in the U.S. and UK.
Cathy Brown is a well known writer for custom software solutions for an offshore outsource company in India, which includes outsourcing of web solutions and offshore mobile solutions and much more.
Outsourcing or offshore outsourcing services is a powerful term with multiple meanings. It's no different in marketing than in other industries. Brands outsource marketing to agencies. Agencies outsource pieces of projects to freelancers, smaller agencies and new media companies.
So why does a company choose to have outsourcing or offshore outsourcing services as one of their strategies? Well, it can be categorized into two parts:
I Financial benefits:
• You retire costs of agreement on its self-cost and decrease tax base.
• You don’t pay wage taxes of employees.
• You won’t pay for leaves of employees and suffer manufacturing difficulties of labor power while they are on the deserved rest.
• Every new employee of the company increases running costs. Performer would undertake the costs in case of outsourcing.
II Manufacturing benefits:
• You would concentrate on solution of the main production problems.
• You won’t spend your time on searching the required employee.
• You won’t pay for leaves of employees and suffer manufacturing difficulties of labor power while they are on the deserved rest.
• You save your personal time, not spending it on employee’s control.
• The companies specialized on specific services solve problems faster, more qualitative and safely.
Organizations today are realizing the importance of the holistic approach to IT strategy, where information is regarded as an essential tool for furthering business. However, these skills may not be available in-house. By outsourcing or offshore outsourcing, one can get access to specialized and professional services. You'll find that India is well-equipped with qualified and experienced people to provide IT services and IT enabled services.
The following are a list of services that one can outsource to any outsourcing company in India
• IT and Software Services : Data Entry, Programming
• IT-enabled Services : Call Centers
• Business Process Outsourcing (BPO)
• Back-Office Operations
• Infrastructure
• Communications and Networking
• Media and Entertainment
• Web Development Services
• Operations
• Relationship Management
• Community Management
• Medical Transcription
• On-site Services
Outsourcing and offshore outsourcing are used interchangeably in public discourse despite important technical differences. Outsourcing involves contracting with a supplier, which may or may not involve some degree of offshoring. Offshore outsourcing is the transfer of an organizational function to another country, regardless of whether the work is outsourced or stays within the same corporation/company.
With increasing globalization of outsourcing companies, the distinction between outsourcing and offshore outsourcing will become less clear over time. This is evident in the increasing presence of Indian outsourcing companies in the US and UK. The globalization of outsourcing operating models has resulted in new outsourcing companies in India and terms such as nearshoring, noshoring, and rightshoring. This is seen in the opening of offices and operations centers by Indian outsourcing companies in the U.S. and UK.
Cathy Brown is a well known writer for custom software solutions for an offshore outsource company in India, which includes outsourcing of web solutions and offshore mobile solutions and much more.
SEO Prices – Realities and Myths
- By: Christopher Carter, 2008-06-30
Search Engine Optimization (SEO), the service, and SEO, what you actually get, unfortunately are all too often mutually exclusive to each other. The primary reason for this is confusion in the marketplace of what you are actually paying for. We all understand numbers. But the buyer, the website owner, does not understand what to expect:
• What is included in the service and what is not? In other words, what is the detailed description of the service associated with the SEO Price?
• Does the description include all of what may or may not be necessary to achieve the desired result?
• Are you being guaranteed or promised a measureable result? If so, buyers please beware!
• What are your responsibilities to the Search Engine Marketing Company?
• How long will it take to achieve the desired results?
• How are results tracked and reported to monitor performance?
• Is the SEO pricing a flat fee or is it tied to actual performance i.e. rankings and conversion?
If you don’t know the answers to the above questions, you haven’t yet scratched the surface towards understanding what it is you are buying and the SEO price you receive in a simple number is flat out meaningless.
Plain Talk about SEO and SEO Pricing
1. SEO is not inexpensive. REAL SEO, GOOD SEO will range from $18,000 – $35,000 or more. Anyone offering you a “link farming program” or a “press release program” or a “content management program” or “submissions program” is not providing you SEO; they are selling you packages which by themselves are just SEO tactics and not true SEO. These packages should be ignored because they do not individually achieve SEO performance. These packages often run between $5,000 and $20,000 depending on the package and are not results-based … rather they are service-based meaning the SEO Price is established by calculating the time it takes to do the work. What this means ultimately is that you pay the full fee regardless of the result.
2. SEO takes time. Anyone telling you or even promising a Google page 1 ranking for a competitive keyword in a matter of a few months either doesn’t understand SEO or is inexperienced in SEO or is just deluding you or themselves or both. Competitive keywords and phrases can take as much as 6-12 months before positive, visible and measurable results are achieved. It can occur more quickly however many factors need to be in place at the outset. This is rarely the case. Those already on Google Page 1 are not there due to some accident or good fortune. They are there based on the fact that Google has ranked them as the most relevant for that keyword. As such, they are there because they have successfully implemented a good many of the services and skills that are required for optimum SEO.
3. SEO requires research. Search Engine Optimization involves intense and sophisticated Keyword Research to determine the universal scope of keywords that are relevant to the website. Keyword Research is at the core of any credible SEO service or process. It’s not just about taking the client’s top 25 or 100 keywords. They must all be researched in depth to determine all of the keywords that directly relate to these keywords (derivatives, variations, patterns, etc) and to determine the popularity of those keywords. For instance, what good is a keyword if it isn’t being searched? SEO Pricing is prohibitively expensive without knowing this information. Moreover, the universe of keywords needs to be researched to identify the competition; those already ranking high. We need to know how high the bar is and what needs to be done to compete effectively with the best in the business for that / those keywords.
4. SEO is not PPC. All too often folks that contact us are confused about SEO to the point that they don’t understand the difference between SEO and PPC. SEO refers to the organic listings on a search page. Generally there are 10 listings with a white background. PPC is simply advertising that appears just above and to the right of the organic SEO listings. Google’s PPC is called Google Adwords. While PPC can be very useful as part of an overall Internet Marketing Strategy, it is not SEO nor should it be considered a long term singular approach to Online Marketing.
5. Content. This is probably the most under-emphasized component of SEO and must be considered in any evaluation of SEO and SEO Pricing. Any SEO Company not emphasizing this at the outset and making this requirement as clear as day is doing you and their company a great disservice. Search Engine Optimization simply cannot succeed without a complete commitment by all parties to a steady stream of fresh, unique and relevant content. Whether you are capable providing the content or you hire the SEO Company or a copywriter to provide this content, it is an absolute must. The Reason: Content is what Google is looking for. Relevance, as rated by the Google Spiders, is measured largely by active and relevant content implemented on the site and reflected in the site map, and, even more importantly, published through any of the thousands of online publishing portals available to interested readers. It is content, textual content that create backlinks … the point getters of Internet Marketing.
What to look for in hiring an SEO Firm or SEO Professional
1. SEO Pricing that is results-based.
2. Performance-Based Fees
3. Emphasis in Organic SEO.
4. Plain Speak about Search Engine Marketing and Internet Marketing.
5. Strong Research Process
6. Strong Requirement for Content
7. The Sub-Specialties included in the SEO Price
a. SEO Copywriting Services
b. Search Engine Consulting
c. Ecommerce SEO
d. Directory Indexing
e. Sitemap Indexing
f. Blogging
g. Conversion Strategies
h. Multimedia content strategies (Podcasting, Video casting, etc)
i. Local Search Strategies
What to avoid when hiring an SEO Firm or SEO Professional
1. SEO Pricing that is service based or paid for by the hour with no performance component.
2. Individually Package-priced services like link farming, submissions programs, and press release programs.
3. Companies that emphasize just the “techie things” like Meta tags, title tags, site maps, etc.
4. Companies that are not upfront about price and reasonable expectations.
5. Companies who cannot give you competitive keywords of their clients that are ranking the way you would want to be ranked for your keywords.
In brief, SEO pricing is poorly understood. It is expensive. However, it is most expensive when you buy what you don’t understand and you end up with poor results. It is called wasting money and that is the most expensive thing you can do.
Optimum7.com is a search engine advertising company with primary focus on Small and Mid-Sized Enterprises (SMEs). Optimum7.com offers a rich consultative approach that our clients find refreshing. We actually listen to our clients to learn exactly what their problems and objectives are. SEO Prices – Realities and Myths.
Search Engine Optimization (SEO), the service, and SEO, what you actually get, unfortunately are all too often mutually exclusive to each other. The primary reason for this is confusion in the marketplace of what you are actually paying for. We all understand numbers. But the buyer, the website owner, does not understand what to expect:
• What is included in the service and what is not? In other words, what is the detailed description of the service associated with the SEO Price?
• Does the description include all of what may or may not be necessary to achieve the desired result?
• Are you being guaranteed or promised a measureable result? If so, buyers please beware!
• What are your responsibilities to the Search Engine Marketing Company?
• How long will it take to achieve the desired results?
• How are results tracked and reported to monitor performance?
• Is the SEO pricing a flat fee or is it tied to actual performance i.e. rankings and conversion?
If you don’t know the answers to the above questions, you haven’t yet scratched the surface towards understanding what it is you are buying and the SEO price you receive in a simple number is flat out meaningless.
Plain Talk about SEO and SEO Pricing
1. SEO is not inexpensive. REAL SEO, GOOD SEO will range from $18,000 – $35,000 or more. Anyone offering you a “link farming program” or a “press release program” or a “content management program” or “submissions program” is not providing you SEO; they are selling you packages which by themselves are just SEO tactics and not true SEO. These packages should be ignored because they do not individually achieve SEO performance. These packages often run between $5,000 and $20,000 depending on the package and are not results-based … rather they are service-based meaning the SEO Price is established by calculating the time it takes to do the work. What this means ultimately is that you pay the full fee regardless of the result.
2. SEO takes time. Anyone telling you or even promising a Google page 1 ranking for a competitive keyword in a matter of a few months either doesn’t understand SEO or is inexperienced in SEO or is just deluding you or themselves or both. Competitive keywords and phrases can take as much as 6-12 months before positive, visible and measurable results are achieved. It can occur more quickly however many factors need to be in place at the outset. This is rarely the case. Those already on Google Page 1 are not there due to some accident or good fortune. They are there based on the fact that Google has ranked them as the most relevant for that keyword. As such, they are there because they have successfully implemented a good many of the services and skills that are required for optimum SEO.
3. SEO requires research. Search Engine Optimization involves intense and sophisticated Keyword Research to determine the universal scope of keywords that are relevant to the website. Keyword Research is at the core of any credible SEO service or process. It’s not just about taking the client’s top 25 or 100 keywords. They must all be researched in depth to determine all of the keywords that directly relate to these keywords (derivatives, variations, patterns, etc) and to determine the popularity of those keywords. For instance, what good is a keyword if it isn’t being searched? SEO Pricing is prohibitively expensive without knowing this information. Moreover, the universe of keywords needs to be researched to identify the competition; those already ranking high. We need to know how high the bar is and what needs to be done to compete effectively with the best in the business for that / those keywords.
4. SEO is not PPC. All too often folks that contact us are confused about SEO to the point that they don’t understand the difference between SEO and PPC. SEO refers to the organic listings on a search page. Generally there are 10 listings with a white background. PPC is simply advertising that appears just above and to the right of the organic SEO listings. Google’s PPC is called Google Adwords. While PPC can be very useful as part of an overall Internet Marketing Strategy, it is not SEO nor should it be considered a long term singular approach to Online Marketing.
5. Content. This is probably the most under-emphasized component of SEO and must be considered in any evaluation of SEO and SEO Pricing. Any SEO Company not emphasizing this at the outset and making this requirement as clear as day is doing you and their company a great disservice. Search Engine Optimization simply cannot succeed without a complete commitment by all parties to a steady stream of fresh, unique and relevant content. Whether you are capable providing the content or you hire the SEO Company or a copywriter to provide this content, it is an absolute must. The Reason: Content is what Google is looking for. Relevance, as rated by the Google Spiders, is measured largely by active and relevant content implemented on the site and reflected in the site map, and, even more importantly, published through any of the thousands of online publishing portals available to interested readers. It is content, textual content that create backlinks … the point getters of Internet Marketing.
What to look for in hiring an SEO Firm or SEO Professional
1. SEO Pricing that is results-based.
2. Performance-Based Fees
3. Emphasis in Organic SEO.
4. Plain Speak about Search Engine Marketing and Internet Marketing.
5. Strong Research Process
6. Strong Requirement for Content
7. The Sub-Specialties included in the SEO Price
a. SEO Copywriting Services
b. Search Engine Consulting
c. Ecommerce SEO
d. Directory Indexing
e. Sitemap Indexing
f. Blogging
g. Conversion Strategies
h. Multimedia content strategies (Podcasting, Video casting, etc)
i. Local Search Strategies
What to avoid when hiring an SEO Firm or SEO Professional
1. SEO Pricing that is service based or paid for by the hour with no performance component.
2. Individually Package-priced services like link farming, submissions programs, and press release programs.
3. Companies that emphasize just the “techie things” like Meta tags, title tags, site maps, etc.
4. Companies that are not upfront about price and reasonable expectations.
5. Companies who cannot give you competitive keywords of their clients that are ranking the way you would want to be ranked for your keywords.
In brief, SEO pricing is poorly understood. It is expensive. However, it is most expensive when you buy what you don’t understand and you end up with poor results. It is called wasting money and that is the most expensive thing you can do.
Optimum7.com is a search engine advertising company with primary focus on Small and Mid-Sized Enterprises (SMEs). Optimum7.com offers a rich consultative approach that our clients find refreshing. We actually listen to our clients to learn exactly what their problems and objectives are. SEO Prices – Realities and Myths.
Tuesday, June 03, 2008
Why Should a Website Have Live Help?
- By: Maya Gupta, 2008-05-31
In today’s tech savvy world, the Internet is a godsend for many people. They log on to make purchases, payments, do business, and even take classes. And since nothing is infallible, customer support is needed for all aspects of online transactions.
So, let’s say that you have a state of the art call center that will allow customers to call in to get help with their online transactions. Most customers want instant gratification, so talking to someone right away while they are in the throes of panic is important to them – although the panic is often self-induced and unfounded. However needy they are, your business (and potential future business) depends upon their happiness. Now, let’s say that your call center has ten support specialists and they are all on the phone, so your eleventh panic stricken customer is on hold (or worse yet – getting a busy signal) and all the time cursing your existence.
However what if you had a simple little feature on your web site that says “Live Help?” What if clicking that button put your customer into an instant queue and told them that a customer service representative would be right with them? No hold queue, no busy signal – just a pop-up window that says “You are important to us” and “Someone will be right with you.” Live Help is quickly replacing support call centers.
The benefits of Live Help for online businesses far outweigh the costs associated with it. For one, if you use Live Help instead of toll-free telephone lines, you can save the costs of those special lines and for each call that comes in. You already have the cost of computers and Internet obviously because of your online business, so saving a few extra dollars is a good thing.
Live Help is also beneficial for sales. What is a potential customer has a question about a product? Wouldn’t it be nice if they could ask it on the spot – like they would in a brick-and-mortar store – and be convinced that it’s a good purchase? Unanswered questions tend to drive consumers to other places where they CAN get answers immediately.
Live Help has been known to increase the trust of visitors, if they can get information on the spot. These visitors can become customers and their satisfaction and loyalty can be increased by offering this service. And if they are happy, they can spread the word to other potential customers.
Live Help is an easy program to install and maintain and would be worth the investment for future business successes. It operates much like an instant messaging program, which a majority of computer users are already familiar with and comfortable using.
In addition to all of the benefits listed here, Live Help shows your customers (and visitors) that you are up-to-date with technological advances and that you care about your customers enough to give them the instant gratification that they need in order to continue their shopping, business work, studies, and research.
LivehelpGenie is online chat software by which you can decrease your investment and shorten you sales cycle. This is not enough we also provide customer support tool that must help you in converting your website visitors into clients.
In today’s tech savvy world, the Internet is a godsend for many people. They log on to make purchases, payments, do business, and even take classes. And since nothing is infallible, customer support is needed for all aspects of online transactions.
So, let’s say that you have a state of the art call center that will allow customers to call in to get help with their online transactions. Most customers want instant gratification, so talking to someone right away while they are in the throes of panic is important to them – although the panic is often self-induced and unfounded. However needy they are, your business (and potential future business) depends upon their happiness. Now, let’s say that your call center has ten support specialists and they are all on the phone, so your eleventh panic stricken customer is on hold (or worse yet – getting a busy signal) and all the time cursing your existence.
However what if you had a simple little feature on your web site that says “Live Help?” What if clicking that button put your customer into an instant queue and told them that a customer service representative would be right with them? No hold queue, no busy signal – just a pop-up window that says “You are important to us” and “Someone will be right with you.” Live Help is quickly replacing support call centers.
The benefits of Live Help for online businesses far outweigh the costs associated with it. For one, if you use Live Help instead of toll-free telephone lines, you can save the costs of those special lines and for each call that comes in. You already have the cost of computers and Internet obviously because of your online business, so saving a few extra dollars is a good thing.
Live Help is also beneficial for sales. What is a potential customer has a question about a product? Wouldn’t it be nice if they could ask it on the spot – like they would in a brick-and-mortar store – and be convinced that it’s a good purchase? Unanswered questions tend to drive consumers to other places where they CAN get answers immediately.
Live Help has been known to increase the trust of visitors, if they can get information on the spot. These visitors can become customers and their satisfaction and loyalty can be increased by offering this service. And if they are happy, they can spread the word to other potential customers.
Live Help is an easy program to install and maintain and would be worth the investment for future business successes. It operates much like an instant messaging program, which a majority of computer users are already familiar with and comfortable using.
In addition to all of the benefits listed here, Live Help shows your customers (and visitors) that you are up-to-date with technological advances and that you care about your customers enough to give them the instant gratification that they need in order to continue their shopping, business work, studies, and research.
LivehelpGenie is online chat software by which you can decrease your investment and shorten you sales cycle. This is not enough we also provide customer support tool that must help you in converting your website visitors into clients.
Sunday, May 25, 2008
Create Superb Graphics for your Website
- By: Sandra Prior, 2008-05-23
You’ve planned your content, you’ve played with HTML and you’ve selected a color scheme. Now add some graphical spice.
As Internet connections get faster and cheaper, people are beginning to lose their prejudices about web sites that use a lot of graphics. Yet, there are those who will always browse with images turned off, but it is increasingly becoming the case that if you want people to look at your site, then it needs to look good.
There are exceptions, where content is so compelling that design doesn’t matter. Just remember, however good a site looks, it is nothing without quality content.
Ready-Made Graphics
When you decide to add graphics to your site, you have 2 basic options. Either create your own images or make use of the numerous collections of royalty-free web graphics. These can come from many sources, the most popular being direct from the web. If you look at the web graphics section at Yahoo you’ll find a varied selection of free images you can use for your site, including e-mail buttons, background images and horizontal rules. Other popular sources include the clip art collections that come with most graphics packages these days.
There are, however, a couple of caveats. First, the quality of these images can most charitably be described as ‘varied’ – some are pretty good, but some are downright awful. Second, you need to bear in mind that every other novice web designer has access to the very same selection of images, and it does tend to show. On the plus side, the graphics are almost always completely free and you don’t need any artistic skills to use them.
Home-Made Graphics
If you want to create a unique web site, you have to create your own graphics – simple as that. There is an ever-increasing array of software to help you do this, ranging from freeware and shareware to full commercial products. Some of the better packages will cater for every need from start to finish. All you need provide is the talent and imagination.
JPEG Images
Before you start, you need to learn about the two image formats used on the web. First there is the JPEG (Joint Photographic Experts Group). This achieves a high level of compression by separating the colors from the details and processing them separately. When they are recombined, you have a color picture. But this is more than you need to know. What is important is that this works very well for graphics with smooth color transitions and few sharp edges – typically photographic images – and looks terrible for line art and blocks of text. The result is that, when used appropriately, a jpeg image will achieve a very small file size alongside a picture with thousands of colors and little noticeable loss in quality.
GIF Images
The alternative is CompuServe’s GIF (Graphics Interchange Format). A huge image has its colors restricted to its own palette, which can contain up to 256 colors. GIF compression works by looking for repeating patterns within an image – hence large areas of a single color will produce a very small file – but GIFs are also ideal for any line or text where it is vital to retain the image’s detail.
GIFs can also be used to tailor an image to a computer that can only display 256 colors. By limiting an image to the standard palette of 256 web-safe colors, you can be almost certain it will appear the same in any browser. In practice, it is preferable to strike a balance between using web-safe colors and achieving the best image quality – then those users with better displays will not be restricted by the lowest common denominator.
The humble GIF has also a few tricks hidden up its sleeve. The first of these is the ability to set one of the colors in the palette to be transparent – which means that whatever this color appears on the image, the background of the web page will show through, allowing you to make the graphics blend in to a much greater extent.
You can also string a load of images together into one file to create an animated GIF. This means you can have animation on your page without requiring any extra plug-ins. Bear in mind that every frame added to an animation adds to the file’s size, and unless used sparingly, animated GIFS can become very tiresome.
X Marks The Spot
The main use of graphics on any site is usually to form a navigation system. One way to achieve this is to make each option a separate image, but often it can be neater to have your buttons as a single graphic. You can then use an image map to link different areas to different pages. In the past, the only way to do this was to create a server-side image map – the co-ordinates of a mouse click would be sent to the server, which would then redirect you to a specific page. But now any reasonably up-to-date browser supports client-side maps – a few lines of code in the page itself define the hotspots, and the link goes direct to the target page, with no fuss.
PNG Images
Soon you’ll be hearing about another image format – the Portable Network Graphic, or PNG. The file specification was designed with the web in mind, and is already supported by the next generation of browsers. The PNG performs much the same function as a GIF, with two main differences: PNG files are noticeably smaller than GIF, and they can use alpha transparency. In other words, the image can have varying degrees of transparency, so it will blend into any background. But don’t throw away your old tools yet – GIFs will be around for some time to come.
Sandra Prior runs her own websites at USA Computers and http://sacomputers.rr.nu.
You’ve planned your content, you’ve played with HTML and you’ve selected a color scheme. Now add some graphical spice.
As Internet connections get faster and cheaper, people are beginning to lose their prejudices about web sites that use a lot of graphics. Yet, there are those who will always browse with images turned off, but it is increasingly becoming the case that if you want people to look at your site, then it needs to look good.
There are exceptions, where content is so compelling that design doesn’t matter. Just remember, however good a site looks, it is nothing without quality content.
Ready-Made Graphics
When you decide to add graphics to your site, you have 2 basic options. Either create your own images or make use of the numerous collections of royalty-free web graphics. These can come from many sources, the most popular being direct from the web. If you look at the web graphics section at Yahoo you’ll find a varied selection of free images you can use for your site, including e-mail buttons, background images and horizontal rules. Other popular sources include the clip art collections that come with most graphics packages these days.
There are, however, a couple of caveats. First, the quality of these images can most charitably be described as ‘varied’ – some are pretty good, but some are downright awful. Second, you need to bear in mind that every other novice web designer has access to the very same selection of images, and it does tend to show. On the plus side, the graphics are almost always completely free and you don’t need any artistic skills to use them.
Home-Made Graphics
If you want to create a unique web site, you have to create your own graphics – simple as that. There is an ever-increasing array of software to help you do this, ranging from freeware and shareware to full commercial products. Some of the better packages will cater for every need from start to finish. All you need provide is the talent and imagination.
JPEG Images
Before you start, you need to learn about the two image formats used on the web. First there is the JPEG (Joint Photographic Experts Group). This achieves a high level of compression by separating the colors from the details and processing them separately. When they are recombined, you have a color picture. But this is more than you need to know. What is important is that this works very well for graphics with smooth color transitions and few sharp edges – typically photographic images – and looks terrible for line art and blocks of text. The result is that, when used appropriately, a jpeg image will achieve a very small file size alongside a picture with thousands of colors and little noticeable loss in quality.
GIF Images
The alternative is CompuServe’s GIF (Graphics Interchange Format). A huge image has its colors restricted to its own palette, which can contain up to 256 colors. GIF compression works by looking for repeating patterns within an image – hence large areas of a single color will produce a very small file – but GIFs are also ideal for any line or text where it is vital to retain the image’s detail.
GIFs can also be used to tailor an image to a computer that can only display 256 colors. By limiting an image to the standard palette of 256 web-safe colors, you can be almost certain it will appear the same in any browser. In practice, it is preferable to strike a balance between using web-safe colors and achieving the best image quality – then those users with better displays will not be restricted by the lowest common denominator.
The humble GIF has also a few tricks hidden up its sleeve. The first of these is the ability to set one of the colors in the palette to be transparent – which means that whatever this color appears on the image, the background of the web page will show through, allowing you to make the graphics blend in to a much greater extent.
You can also string a load of images together into one file to create an animated GIF. This means you can have animation on your page without requiring any extra plug-ins. Bear in mind that every frame added to an animation adds to the file’s size, and unless used sparingly, animated GIFS can become very tiresome.
X Marks The Spot
The main use of graphics on any site is usually to form a navigation system. One way to achieve this is to make each option a separate image, but often it can be neater to have your buttons as a single graphic. You can then use an image map to link different areas to different pages. In the past, the only way to do this was to create a server-side image map – the co-ordinates of a mouse click would be sent to the server, which would then redirect you to a specific page. But now any reasonably up-to-date browser supports client-side maps – a few lines of code in the page itself define the hotspots, and the link goes direct to the target page, with no fuss.
PNG Images
Soon you’ll be hearing about another image format – the Portable Network Graphic, or PNG. The file specification was designed with the web in mind, and is already supported by the next generation of browsers. The PNG performs much the same function as a GIF, with two main differences: PNG files are noticeably smaller than GIF, and they can use alpha transparency. In other words, the image can have varying degrees of transparency, so it will blend into any background. But don’t throw away your old tools yet – GIFs will be around for some time to come.
Sandra Prior runs her own websites at USA Computers and http://sacomputers.rr.nu.
Wednesday, May 14, 2008
Content is King, Traffic is Supreme
Content is King, Traffic is Supreme - By: Christopher Carter, 2008-05-14
"What should I put on my website?" That is the question I receive mostly from newcomers. The answer is very simple, content. You have to give your visitors and prospects a reason to go to your website, and keep going to your website.
The Content Thou Art King
The website's information; text, images, videos, audio, and other data are the content elements you provide. The flavor of the content should be unique, and entice the visitors to get involved in your website. The style of your writing, content will portray a personality in itself and provide flavor to your website.
For me, I personally write to people the way I talk, simple. I try to use visual references when possible to convey the complex message I want the reader to understand. I can take it up a notch and write in perfect English, and use big words that will bore or even scare my reader/visitor, but that would not be good for business/traffic.
When creating the content, you have to keep in mind the education of your target audience, what their likes and dislikes are AND what would they like to see on your website.
For example, when I look up a word, I use Google to search for the word and then got to a dictionary website to understand the meaning. Now most likely that dictionary website will not have video streaming on using the word, but will have simply what I am looking for, the definition and an example of usage.
That's what I expect, and that's why I usually return to that particular site so I no longer have to use Google because I have found what I am looking for when I need “word help.” I simply bookmark it. The Webmaster of that dictionary site understands what I need, and is able to deliver it. Before you even begin to write content you have to get into the mindset of the targeted user of your site. You have to think like they think; what do they expect, and what can you deliver.
Then create content around that targeted visitor. Create videos, images, audio, text information, news archives, and press release with that perfect visitor in mind.
Caution: a lot of people go off on a tangent since they hear things like "Google sends the most traffic, so I have to create a site Google Likes."
However, the #1 guideline Google gives is:
1. Focus on the user and all else will follow.
Link: http://www.google.com/intl/en/corporate/tenthings.html
Google focuses on the user rather more than any other variable to guide them when creating great products and/or services. That's exactly what you need for your website. Concentrate on the user’s experience. Giving a user great experience relies on one thing … CONTENT.
If you have unique, and INTERESTING content on your website, that cannot be found elsewhere (unique content) on the Internet, you are winning the competitive battle. Others will attempt to copy you, but as long as you keep innovating, and taking the "Unique-ness", and "Interest-ness" to the next level, the competition will always fall short.
The Traffic Thou Rains Supreme
Traffic is the lifeblood of any site. The easiest way to get traffic is having great content!
Having the #1 spot on Google doesn't do you any good if your website is lacking in interest, and flavor. In fact if you attain a #1 top spot for a high-ranking keyword, it can only be through having great content and valuable information on your site. So great content, the greatest content and the #1 ranking is kind of a self-fulfilling philosophy.
Most traditional traffic comes from Search Engines, and unfortunately a lot of well-meaning gurus tell people to increase their traffic on search engines as if it is the be all and end all of traffic online. It's not.
• Traffic can come from anywhere and everywhere. Traffic can come from web 2.0 sites like Digg.com, Del.icio.us, or StumbleUpon.com. These sources can be intense on some days and mediocre on others. But when it hits, it hits hard. Despite the daily gyrations, generally you will usually see a steady stream of traffic monthly from this type of traffic.
• Traffic can comes from Blog comments that you posted on other people's blogs. Backlinks, or even the nofollow links, still allow people that read the comment the opportunity to go to your site. They are more likely to follow your link if you say something interesting.
• Traffic can come from participating in forums, or online chats that allow you to put your website as a link in your signature and/or profile.
• Traffic can come from Yahoo Answers, a place where people can go to ask questions of experts in the industry. Register as an expert and give your 2 cents. I believe Google has Answers too.
• Traffic can come from YouTube (tons of it), Metacafe, and other online video sites. If you have a tutorial video for example of your services, post it up on the video site, and put a link in the description of it to attract more visitors. Also add a watermark and place the URL in the beginning and ending of your video. The amount of traffic you see will vary but if your subject is viral, you can see visitors topping 100,000 a day, if DONE RIGHT.
• Traffic can come from RSS feeds of your content to RSS aggregators, like Google's BlogSearch. RSS feeds are another great subject that can be like steroids to a website's traffic.
• Traffic is endless and it is infinite. In my opinion, it is a good strategy to keep your traffic from one source always under 40%. For example Google, the Big G, is sending you more than 40% of your traffic; you have to decrease it by increasing the other sources of traffic you get. Now I don't mean reject Google traffic, but always trying to supplement it. But if you know you know how all of this works together, you will say, wait, if I increase my backlinks, YouTube videos, etc, that will give me a higher PageRank and increase the Google traffic even more. Yep, it’s a hell of a snowball affect; just make sure you continue increasing other sources of links, and you will not be at the mercy of 1 source of traffic.
Ying Yang
Content and Traffic are like Ying and Yang; one cannot exist without the other. If you solely concentrate on traffic, you will find out that you can gain 1,000 visitors an hour, but most will leave within 1 minute, since your content is lackluster. But on the other hand, if you have great content, traffic will flow like a river.
My suggestion is to use 80% of your energy on creating great content and 20% on driving traffic. The reason; traffic is the easiest thing in the world to get … a couple thousand directories links, article submissions, video submissions, web 2.0 bookmarks, and bam easy 2,000 visitors a day. But without the great content, you will be wasting your time as visitors leave in droves. Obviously this depends on your industry as a whole, and the length of time it takes for you to generate all the great content you have.
So, Content is King, Traffic is Supreme! Creating unique content and expand your exposure on the Internet, and you will do great!
Optimum7.com is an Internet Marketing Company with primary focus on Small and Mid-Sized Enterprises (SME’s). Optimum7.com offers a rich consultative approach that our clients find refreshing. We actually listen to our clients to learn exactly what their problems and objectives are. Content is King, Traffic is Supreme.
"What should I put on my website?" That is the question I receive mostly from newcomers. The answer is very simple, content. You have to give your visitors and prospects a reason to go to your website, and keep going to your website.
The Content Thou Art King
The website's information; text, images, videos, audio, and other data are the content elements you provide. The flavor of the content should be unique, and entice the visitors to get involved in your website. The style of your writing, content will portray a personality in itself and provide flavor to your website.
For me, I personally write to people the way I talk, simple. I try to use visual references when possible to convey the complex message I want the reader to understand. I can take it up a notch and write in perfect English, and use big words that will bore or even scare my reader/visitor, but that would not be good for business/traffic.
When creating the content, you have to keep in mind the education of your target audience, what their likes and dislikes are AND what would they like to see on your website.
For example, when I look up a word, I use Google to search for the word and then got to a dictionary website to understand the meaning. Now most likely that dictionary website will not have video streaming on using the word, but will have simply what I am looking for, the definition and an example of usage.
That's what I expect, and that's why I usually return to that particular site so I no longer have to use Google because I have found what I am looking for when I need “word help.” I simply bookmark it. The Webmaster of that dictionary site understands what I need, and is able to deliver it. Before you even begin to write content you have to get into the mindset of the targeted user of your site. You have to think like they think; what do they expect, and what can you deliver.
Then create content around that targeted visitor. Create videos, images, audio, text information, news archives, and press release with that perfect visitor in mind.
Caution: a lot of people go off on a tangent since they hear things like "Google sends the most traffic, so I have to create a site Google Likes."
However, the #1 guideline Google gives is:
1. Focus on the user and all else will follow.
Link: http://www.google.com/intl/en/corporate/tenthings.html
Google focuses on the user rather more than any other variable to guide them when creating great products and/or services. That's exactly what you need for your website. Concentrate on the user’s experience. Giving a user great experience relies on one thing … CONTENT.
If you have unique, and INTERESTING content on your website, that cannot be found elsewhere (unique content) on the Internet, you are winning the competitive battle. Others will attempt to copy you, but as long as you keep innovating, and taking the "Unique-ness", and "Interest-ness" to the next level, the competition will always fall short.
The Traffic Thou Rains Supreme
Traffic is the lifeblood of any site. The easiest way to get traffic is having great content!
Having the #1 spot on Google doesn't do you any good if your website is lacking in interest, and flavor. In fact if you attain a #1 top spot for a high-ranking keyword, it can only be through having great content and valuable information on your site. So great content, the greatest content and the #1 ranking is kind of a self-fulfilling philosophy.
Most traditional traffic comes from Search Engines, and unfortunately a lot of well-meaning gurus tell people to increase their traffic on search engines as if it is the be all and end all of traffic online. It's not.
• Traffic can come from anywhere and everywhere. Traffic can come from web 2.0 sites like Digg.com, Del.icio.us, or StumbleUpon.com. These sources can be intense on some days and mediocre on others. But when it hits, it hits hard. Despite the daily gyrations, generally you will usually see a steady stream of traffic monthly from this type of traffic.
• Traffic can comes from Blog comments that you posted on other people's blogs. Backlinks, or even the nofollow links, still allow people that read the comment the opportunity to go to your site. They are more likely to follow your link if you say something interesting.
• Traffic can come from participating in forums, or online chats that allow you to put your website as a link in your signature and/or profile.
• Traffic can come from Yahoo Answers, a place where people can go to ask questions of experts in the industry. Register as an expert and give your 2 cents. I believe Google has Answers too.
• Traffic can come from YouTube (tons of it), Metacafe, and other online video sites. If you have a tutorial video for example of your services, post it up on the video site, and put a link in the description of it to attract more visitors. Also add a watermark and place the URL in the beginning and ending of your video. The amount of traffic you see will vary but if your subject is viral, you can see visitors topping 100,000 a day, if DONE RIGHT.
• Traffic can come from RSS feeds of your content to RSS aggregators, like Google's BlogSearch. RSS feeds are another great subject that can be like steroids to a website's traffic.
• Traffic is endless and it is infinite. In my opinion, it is a good strategy to keep your traffic from one source always under 40%. For example Google, the Big G, is sending you more than 40% of your traffic; you have to decrease it by increasing the other sources of traffic you get. Now I don't mean reject Google traffic, but always trying to supplement it. But if you know you know how all of this works together, you will say, wait, if I increase my backlinks, YouTube videos, etc, that will give me a higher PageRank and increase the Google traffic even more. Yep, it’s a hell of a snowball affect; just make sure you continue increasing other sources of links, and you will not be at the mercy of 1 source of traffic.
Ying Yang
Content and Traffic are like Ying and Yang; one cannot exist without the other. If you solely concentrate on traffic, you will find out that you can gain 1,000 visitors an hour, but most will leave within 1 minute, since your content is lackluster. But on the other hand, if you have great content, traffic will flow like a river.
My suggestion is to use 80% of your energy on creating great content and 20% on driving traffic. The reason; traffic is the easiest thing in the world to get … a couple thousand directories links, article submissions, video submissions, web 2.0 bookmarks, and bam easy 2,000 visitors a day. But without the great content, you will be wasting your time as visitors leave in droves. Obviously this depends on your industry as a whole, and the length of time it takes for you to generate all the great content you have.
So, Content is King, Traffic is Supreme! Creating unique content and expand your exposure on the Internet, and you will do great!
Optimum7.com is an Internet Marketing Company with primary focus on Small and Mid-Sized Enterprises (SME’s). Optimum7.com offers a rich consultative approach that our clients find refreshing. We actually listen to our clients to learn exactly what their problems and objectives are. Content is King, Traffic is Supreme.
Friday, April 11, 2008
Success Stories in Business
- By: Vivek B, 2008-04-11
Can you imagine a business reaping success from the day it started? Most of us aim for this ideal scenario but it takes long term commitment to the business to get appreciation from the people which make it a success. Nobody can predict that a small idea can take over the entire stake in an Industry where existing businesses are failing. There are many examples of ventures that gave this world a lateral way of thinking but one such business idea inspires us to write of its success.
In 1980, in the city of Mumbai (India’s business capital), an idea changed the way of thinking of moderately educated people in doing business, the trend called – “Dabbawallas’. The idea of delivering a Tiffin Box within the highly populated Mumbai Suburb at peak hours with accuracy is acclaimed by many successful organizations. The Dabbawala (one who carries a Tiffin box), is on average an Indian man educated till only 8th grade in school. His task involves delivering fresh food to offices during Lunch and Dinner hours. His error rate is 1 in 16 million transactions, giving Six Sigma performance without technological backup. Surprisingly the turnover of the organization is approximately INR 50 Crore Per Annum. The organization is noted by “Guinness Book of World Records”, “Ripley’s Believe it or not” for the World record in best time management. (source: www.mydabbawala.com)
On the other end of India’s social scale, there are people with technical knowledge, management skills and university degrees who have created several successful companies from the ground up. Naukri.com, Subhiksha Retail, Globals Inc. and CalvinKare are to name a few.
Naukri.com the premier job portal in India was founded by a graduate without any business background, Sanjeev Bikhchandani. In the late 90’s, Sanjeev grabbed the opportunity of making available job appointments online for job seekers and employers, at a time when the only medium for such appointments were Newspaper or Print media. The long struggle and exhaustive utilization of resources paid up, resulting in the company now being listed in the Stock Exchange.
CavinKare (‘CK’) is renown in India for its variety of fast moving consumer goods (FMCG). The chairman and MD, C. K. Ranganathan showed the world that it is possible to beat the multinationals in the exhaustive market of FMCG. The concept of sachet packaging introduced in a product range like talcum powder and shampoo attracted its own audience and market. The “Chick Shampoo” brand became a grand success in both rural and urban India. In Tamil “Cavin” signifies beauty and grace, as do the rest of India’s ‘CK’ Brands. The business started in a small village of Tamilnadu, with initial investment of Rs.15000 that is worth Rs.500 Crore (Rs.5 billion) today.
Subhiksha, India’s largest retail chain was created by a graduate from IIT Madras (now Chennai) who acted against his family’s advice by deciding to stay in his home country to start a business, rather than immigrate to the US. R. Subramaniam, MD of Subhiksha Retail started his retail business in the 90’s with the motto “why pay more when you can get it for less at Subhiksha?” Keeping the business local by employing management regionally and running the business according to local trends, specific to the region has proved to be a successful model for Subhiksha, which now has 500 plus stores across India.
So, at what age should you start your own business? This question is answered differently by all entrepreneurs but when a 13 year old boy launched his first website and started his own company aged 14, most opinions have no meaning.
Suhas Gopinath, fascinated by the Internet in the 90’s launched his first website “coolhindustan.com” aged 13. At 14 years of age, Network Solution, a company in San Jose, Silicon Valley invited this talent to join their team. Suhas declined the job offer and decided to become his own boss but faced many obstacles due to his age factor. He successfully registered his company Globals Inc in San Jose which specializes in Web Design and Software. Today the ‘Boss’ is 21 and employs a team of around 400 people of the same age group as himself. Globals Inc has 200 customers across the world. Suhas is recognized as the Worlds youngest CEO in the Guinness Book of World Records.
Such stories will continue for Indian entrepreneurs as the Indian economy proves favorable for business start-ups. So if you have an Idea, just explore it, who knows, you could top India’s list of achievers and successful businesses.
pitchINDIA.com is an online business introductory service which connects global angel investors and VCs to entrepreneurs in India. Looking to invest in India? Visit: Pitch India. You can reach the author at vivek@pitchindia.com
Can you imagine a business reaping success from the day it started? Most of us aim for this ideal scenario but it takes long term commitment to the business to get appreciation from the people which make it a success. Nobody can predict that a small idea can take over the entire stake in an Industry where existing businesses are failing. There are many examples of ventures that gave this world a lateral way of thinking but one such business idea inspires us to write of its success.
In 1980, in the city of Mumbai (India’s business capital), an idea changed the way of thinking of moderately educated people in doing business, the trend called – “Dabbawallas’. The idea of delivering a Tiffin Box within the highly populated Mumbai Suburb at peak hours with accuracy is acclaimed by many successful organizations. The Dabbawala (one who carries a Tiffin box), is on average an Indian man educated till only 8th grade in school. His task involves delivering fresh food to offices during Lunch and Dinner hours. His error rate is 1 in 16 million transactions, giving Six Sigma performance without technological backup. Surprisingly the turnover of the organization is approximately INR 50 Crore Per Annum. The organization is noted by “Guinness Book of World Records”, “Ripley’s Believe it or not” for the World record in best time management. (source: www.mydabbawala.com)
On the other end of India’s social scale, there are people with technical knowledge, management skills and university degrees who have created several successful companies from the ground up. Naukri.com, Subhiksha Retail, Globals Inc. and CalvinKare are to name a few.
Naukri.com the premier job portal in India was founded by a graduate without any business background, Sanjeev Bikhchandani. In the late 90’s, Sanjeev grabbed the opportunity of making available job appointments online for job seekers and employers, at a time when the only medium for such appointments were Newspaper or Print media. The long struggle and exhaustive utilization of resources paid up, resulting in the company now being listed in the Stock Exchange.
CavinKare (‘CK’) is renown in India for its variety of fast moving consumer goods (FMCG). The chairman and MD, C. K. Ranganathan showed the world that it is possible to beat the multinationals in the exhaustive market of FMCG. The concept of sachet packaging introduced in a product range like talcum powder and shampoo attracted its own audience and market. The “Chick Shampoo” brand became a grand success in both rural and urban India. In Tamil “Cavin” signifies beauty and grace, as do the rest of India’s ‘CK’ Brands. The business started in a small village of Tamilnadu, with initial investment of Rs.15000 that is worth Rs.500 Crore (Rs.5 billion) today.
Subhiksha, India’s largest retail chain was created by a graduate from IIT Madras (now Chennai) who acted against his family’s advice by deciding to stay in his home country to start a business, rather than immigrate to the US. R. Subramaniam, MD of Subhiksha Retail started his retail business in the 90’s with the motto “why pay more when you can get it for less at Subhiksha?” Keeping the business local by employing management regionally and running the business according to local trends, specific to the region has proved to be a successful model for Subhiksha, which now has 500 plus stores across India.
So, at what age should you start your own business? This question is answered differently by all entrepreneurs but when a 13 year old boy launched his first website and started his own company aged 14, most opinions have no meaning.
Suhas Gopinath, fascinated by the Internet in the 90’s launched his first website “coolhindustan.com” aged 13. At 14 years of age, Network Solution, a company in San Jose, Silicon Valley invited this talent to join their team. Suhas declined the job offer and decided to become his own boss but faced many obstacles due to his age factor. He successfully registered his company Globals Inc in San Jose which specializes in Web Design and Software. Today the ‘Boss’ is 21 and employs a team of around 400 people of the same age group as himself. Globals Inc has 200 customers across the world. Suhas is recognized as the Worlds youngest CEO in the Guinness Book of World Records.
Such stories will continue for Indian entrepreneurs as the Indian economy proves favorable for business start-ups. So if you have an Idea, just explore it, who knows, you could top India’s list of achievers and successful businesses.
pitchINDIA.com is an online business introductory service which connects global angel investors and VCs to entrepreneurs in India. Looking to invest in India? Visit: Pitch India. You can reach the author at vivek@pitchindia.com
Tuesday, April 08, 2008
How To Market Your Business With The Free Facebook Friend Adder
By: Yomi A
Out of all the possible social networks online, Facebook is the best when it comes to overall marketing and networking. Facebook offers a good mixture of person and professional networking in one website. Facebook is becoming the goto website for communicating with peers and keeping in touch with family and friends.
We are going to show you some ways to use the Free Facebook Friend Adder to promote your business or product to your friends or peers without spending a whole lot of money in the process.
A completed profile will leave a lasting impression to your audience. Part of your image and persona is projected through your profile. Make sure to include things like your photo, website or email address, contact information, your personal hobbies or interest, education and professional background, etc. Having a completed profile on Facebook gives a full impact and is the best way to go.
Establish a community of friends on Facebook by adding friends into your network. Facebook has tools you can use to promote yourself or communicate with your network of friends. One popular tool is Free Facebook Friend Adder. You can add friends to your growing network, communicate by sending messages or leaving messages on a friends wall. The beauty of Facebook is that it is a great platform for building relationships and growing a personal network of friends and peers.
You can make a lot of contacts by either joining a group or creating one. If you join a group, make sure they are groups that you have a particular interest in or is closely associated with your niche market in your business. If you create a new group, be sure to invite your friends to the group and offer information that is beneficial to the group.
Show your peers and friends that you are a leader in your niche by starting a group. Invite your friends and peers, then have discussions on the topics you should know a lot about. Submit articles, tools, and anything that is beneficial to the group that adds value. This also helps to establish your credibility in your field.
Synicate your personal blog on your Facebook profile. Using RSS feeds you can make post to your blogs and it will auto-magically show up on your Facebook profile page. This will increase your exposure, which in turn will increase your viewers. We hope that this will eventually lead to more business.
Facebook is a great place to network and meet a lot of people. Make sure to use the tips we mentioned in this article. In addition using the Free FaceBook Friend Adder software, will automate your process for adding friends and sending messages. It's a win win marketing strategy that translates to increase business and newly acquired customers.
Article Directory: Article Wisdom
Yomi A is a freelance home business writer for Facebook Blaster Pro. Facebook Blaster Pro offers a trial facebook friend adder to web users looking to automate friend requests, send comments,wall poster, and pokes in Facebook.
Out of all the possible social networks online, Facebook is the best when it comes to overall marketing and networking. Facebook offers a good mixture of person and professional networking in one website. Facebook is becoming the goto website for communicating with peers and keeping in touch with family and friends.
We are going to show you some ways to use the Free Facebook Friend Adder to promote your business or product to your friends or peers without spending a whole lot of money in the process.
A completed profile will leave a lasting impression to your audience. Part of your image and persona is projected through your profile. Make sure to include things like your photo, website or email address, contact information, your personal hobbies or interest, education and professional background, etc. Having a completed profile on Facebook gives a full impact and is the best way to go.
Establish a community of friends on Facebook by adding friends into your network. Facebook has tools you can use to promote yourself or communicate with your network of friends. One popular tool is Free Facebook Friend Adder. You can add friends to your growing network, communicate by sending messages or leaving messages on a friends wall. The beauty of Facebook is that it is a great platform for building relationships and growing a personal network of friends and peers.
You can make a lot of contacts by either joining a group or creating one. If you join a group, make sure they are groups that you have a particular interest in or is closely associated with your niche market in your business. If you create a new group, be sure to invite your friends to the group and offer information that is beneficial to the group.
Show your peers and friends that you are a leader in your niche by starting a group. Invite your friends and peers, then have discussions on the topics you should know a lot about. Submit articles, tools, and anything that is beneficial to the group that adds value. This also helps to establish your credibility in your field.
Synicate your personal blog on your Facebook profile. Using RSS feeds you can make post to your blogs and it will auto-magically show up on your Facebook profile page. This will increase your exposure, which in turn will increase your viewers. We hope that this will eventually lead to more business.
Facebook is a great place to network and meet a lot of people. Make sure to use the tips we mentioned in this article. In addition using the Free FaceBook Friend Adder software, will automate your process for adding friends and sending messages. It's a win win marketing strategy that translates to increase business and newly acquired customers.
Article Directory: Article Wisdom
Yomi A is a freelance home business writer for Facebook Blaster Pro. Facebook Blaster Pro offers a trial facebook friend adder to web users looking to automate friend requests, send comments,wall poster, and pokes in Facebook.
Monday, April 07, 2008
Boost your growth with accounting outsourcing in India
- By: Michelle Barkley, 2008-04-07
Nowadays, one can hardly find a business organization or any company that is making profits without the assistance of outsourcing services. As a matter of fact, in this highly combative society, it has become completely impossible for an organization to even survive in the market without taking help from outsourcing companies. This scenario has been developed, because the outsourcing services are one great resource of gaining quality work in due duration at reasonable price. And by now, the provision of outsourcing has been widely accepted by the entire industrial and development fraternity. Every company is seeking this assistance to give new dimensions to their work strategy and progress rate, which in turn has augmented the demand of outsourcing services, especially in the field of accounting. Accounting is undoubted a laborious and grueling job, where no compromises can be made with the efficiency and quality of the work. Therefore, this huge demand is greatly satiated by the facilities of accounting outsourcing in India.
Let us now focus on the issue that why only India has gained this supremacy of the most favored outsourcing services provider. As we know that every organizations works on the economic theory of optimum utilization of resources to ensure the highest rate of productivity. However this theory loses its value when the internal resources of a company are inefficient and less qualified. And this sort of incompetence has led the emergence of outsourcing, which is nowadays is mostly served by India. One can state that accounting outsourcing in India has series of reasons for its well establish position . First of all, the huge manpower is its biggest support. Many well qualified accounting experts are getting seriously involved in this profession. Secondly, the charges quoted by the Indian outsourcing firms are superbly affordable and economic. Thirdly, the work performance is marvelous and the professionals are well acquainted with the value of time. Another most lucrative feature available with accounting outsourcing in India, that makes it different from the other countries is its utilization of English language. Therefore, accounting outsourcing in India has claimed an indispensable position in the competition.
By selecting India as your outsourcing channel, you actually open yourself to a plethora of beneficial aspects. India is full of valid attributes and has the capability of convincing the client easily for getting associated with it. Accounting outsourcing in India sincerely suit all the requirements and demands of a business organization developing in any part of the world. Right from the appropriate standard of work performance to the charges quoted by such outsourcing firms, everything appears compatible with the requirements of the client.
However, one can not neglect the existence of fraudulence and forgery in this field. Therefore, before taking any accounting outsourcing service, it is almost ineluctable for a company to make some essential research and inquiries regarding the nature, work efficiency and reliability of the firm. All this information can be easily gained through the personal websites of these services providers and from their previous clients and projects, so that you can make a wise decision for receiving fruitful results. Accounting outsourcing in India has given a new direction to the mechanism of the companies.
Michelle Barkley is a CPA who advises people on tax preparation and tax calculation.She specializes in finance accounting outsourcing,Tax return outsourcing,back office outsourcing and Accounting business outsourcing process.To know more accounting outsourcing service,Bookkeeping outsourcing visit IFR World
Nowadays, one can hardly find a business organization or any company that is making profits without the assistance of outsourcing services. As a matter of fact, in this highly combative society, it has become completely impossible for an organization to even survive in the market without taking help from outsourcing companies. This scenario has been developed, because the outsourcing services are one great resource of gaining quality work in due duration at reasonable price. And by now, the provision of outsourcing has been widely accepted by the entire industrial and development fraternity. Every company is seeking this assistance to give new dimensions to their work strategy and progress rate, which in turn has augmented the demand of outsourcing services, especially in the field of accounting. Accounting is undoubted a laborious and grueling job, where no compromises can be made with the efficiency and quality of the work. Therefore, this huge demand is greatly satiated by the facilities of accounting outsourcing in India.
Let us now focus on the issue that why only India has gained this supremacy of the most favored outsourcing services provider. As we know that every organizations works on the economic theory of optimum utilization of resources to ensure the highest rate of productivity. However this theory loses its value when the internal resources of a company are inefficient and less qualified. And this sort of incompetence has led the emergence of outsourcing, which is nowadays is mostly served by India. One can state that accounting outsourcing in India has series of reasons for its well establish position . First of all, the huge manpower is its biggest support. Many well qualified accounting experts are getting seriously involved in this profession. Secondly, the charges quoted by the Indian outsourcing firms are superbly affordable and economic. Thirdly, the work performance is marvelous and the professionals are well acquainted with the value of time. Another most lucrative feature available with accounting outsourcing in India, that makes it different from the other countries is its utilization of English language. Therefore, accounting outsourcing in India has claimed an indispensable position in the competition.
By selecting India as your outsourcing channel, you actually open yourself to a plethora of beneficial aspects. India is full of valid attributes and has the capability of convincing the client easily for getting associated with it. Accounting outsourcing in India sincerely suit all the requirements and demands of a business organization developing in any part of the world. Right from the appropriate standard of work performance to the charges quoted by such outsourcing firms, everything appears compatible with the requirements of the client.
However, one can not neglect the existence of fraudulence and forgery in this field. Therefore, before taking any accounting outsourcing service, it is almost ineluctable for a company to make some essential research and inquiries regarding the nature, work efficiency and reliability of the firm. All this information can be easily gained through the personal websites of these services providers and from their previous clients and projects, so that you can make a wise decision for receiving fruitful results. Accounting outsourcing in India has given a new direction to the mechanism of the companies.
Michelle Barkley is a CPA who advises people on tax preparation and tax calculation.She specializes in finance accounting outsourcing,Tax return outsourcing,back office outsourcing and Accounting business outsourcing process.To know more accounting outsourcing service,Bookkeeping outsourcing visit IFR World
Tuesday, March 25, 2008
Ways of Successful Internet Marketing
- By: Rajeev Guglani, 2008-03-24
In order to succeed online there are different ways of Internet marketing to achieve your Web Promotion Goals and objectives. As online presence is becoming quite necessary in the recent times, it has become very necessary to accomplish these goals. The general tasks for Successful online marketing campaign include following task:-
First of all you need to create a quality website or get it created by experts. An attractive website will attract the visitors to browse through your website thus resulting substantial amount of traffic. The website should have proper navigation structure, sitemap, an attractive design and quality content.
Write quality articles for your website. Circulate this article in article directories and also make it available on your website. The more your content travels online, the better it is for promotion aspects. The article must be related to the theme and keyword of website. Article helps in generating more visitors for your website and increase in back links.
Do submissions in quality directories to get the back links. Place links in other websites, blogs and forums. This practice will again get more visitors for your internet business.
Another step of quick internet marketing is email marketing. With a single go you can reach vast segment of people.
Other source which you can not ignore is Search Engine Marketing. You can effectively place your business on internet and generate more visitors. With it online internet campaign becomes easy. It gets you those visitors who search in the search engines on the basis of the keywords, product, business and services. So define relevant keywords for your website, look at the search term and business aspect for those keywords. Use of right keywords increases the searching probability for your website.
Another way is online Advertising and PPC ads. You can use banner ads, pop ups to display your products and services for online advertising. This attracts people attention very fast and result in more business generating queries and leads. You can place PPC ads in different websites for your products and services. As it is fast in result getting you can use it for quick internet marketing.
In the recent past the amount and the time spent by companies for achieving successful online goals has increased a lot. It is due to the cut throat competition of business websites in the World Wide Web. It is observed nowadays that big businesses and giants must have web interface. So the number of websites on the World Wide Web has increased a lot and with this the activities and tasks for achieving successful Internet Campaign has become quite necessary.
Rajeev Guglani Writes Articles for SEO.He has vast exposure in writing for Search Engine marketing.He is working for NDDW.For Search Engine Marketing,Search Engine Optimization and Internet Marketing visit www.nddw.com
In order to succeed online there are different ways of Internet marketing to achieve your Web Promotion Goals and objectives. As online presence is becoming quite necessary in the recent times, it has become very necessary to accomplish these goals. The general tasks for Successful online marketing campaign include following task:-
First of all you need to create a quality website or get it created by experts. An attractive website will attract the visitors to browse through your website thus resulting substantial amount of traffic. The website should have proper navigation structure, sitemap, an attractive design and quality content.
Write quality articles for your website. Circulate this article in article directories and also make it available on your website. The more your content travels online, the better it is for promotion aspects. The article must be related to the theme and keyword of website. Article helps in generating more visitors for your website and increase in back links.
Do submissions in quality directories to get the back links. Place links in other websites, blogs and forums. This practice will again get more visitors for your internet business.
Another step of quick internet marketing is email marketing. With a single go you can reach vast segment of people.
Other source which you can not ignore is Search Engine Marketing. You can effectively place your business on internet and generate more visitors. With it online internet campaign becomes easy. It gets you those visitors who search in the search engines on the basis of the keywords, product, business and services. So define relevant keywords for your website, look at the search term and business aspect for those keywords. Use of right keywords increases the searching probability for your website.
Another way is online Advertising and PPC ads. You can use banner ads, pop ups to display your products and services for online advertising. This attracts people attention very fast and result in more business generating queries and leads. You can place PPC ads in different websites for your products and services. As it is fast in result getting you can use it for quick internet marketing.
In the recent past the amount and the time spent by companies for achieving successful online goals has increased a lot. It is due to the cut throat competition of business websites in the World Wide Web. It is observed nowadays that big businesses and giants must have web interface. So the number of websites on the World Wide Web has increased a lot and with this the activities and tasks for achieving successful Internet Campaign has become quite necessary.
Rajeev Guglani Writes Articles for SEO.He has vast exposure in writing for Search Engine marketing.He is working for NDDW.For Search Engine Marketing,Search Engine Optimization and Internet Marketing visit www.nddw.com
Google Optimization in the SEO Process
. - By: Rajeev Guglani, 2008-03-24
Google optimization is one of the most critical factors for search engine optmisation campaign. Google is above all the search engines. Google is based on the key factors as the Google page rank, the renowned Google sand box and inbound links.
Google optimization depends on the three key factors, Google page rank, Google sand box and the inbound links. In the process of optimizing a website you should always see the inbound links pointing to your website domain and pages. Google makes all the difference with the quality of one way inbound links. So you should concentrate on getting quality inbound links for your website. This can be done by article writing, buying links and link exchanges. With the quality inbound links your page rank will increase by itself.
The effect of Google sandbox is on the new domain names and holds them in a filter. Generally all domain names are not held in the filter. Normally by using competitive keywords, adding relevant content and linking external sites to yours can get you out of the Google sand box. One needs to keep patience in such a situation and keep on working according to Google guidelines.
There are certain guidelines for Google optimization.
• Always defining a clear navigation structure for the website. Every page should be reachable from at least one static text link.
• Create a sitemap to your users with links that point to all parts of your site. Create a useful, information-rich site with pages that clearly and accurately describe the content about your services.
• Add the words in the content users would type to find the pages.
• Always try to use alt text instead of images to display important keywords, contents or links.
• Make sure that your title and alt tags are relevant, descriptive and accurate.
• Keep the links on your pages to less than 100. Get other relevant sites link to yours. Manually submit your site to directories and search engines.
• Submit your site to Google. http://www.google.com/addurl.html.
• Submit an xml site map file at Google webmaster tools. Google uses sitemap file to learn about the structure and coverage of your site.
• Submit your site to relevant directories such as open directory project and yahoo directory as well as to other industry specific expert sites.
• Upload the robot.txt file on your web browser. This file tells crawlers which directories can or can not be crawled.
• Use robot.txt to prevent crawling of search result pages or other auto generated pages that don’t add much value for users coming from search engines.
• Make pages for users, not for search engines.
• Avoid “doorway” pages with little or no original content.
Some of the don’ts for Google optimization are.
• Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
• Don't link to web spammers or "bad neighborhoods" on the web, as your own ranking and PR may be affected adversely by those links.
• Never participate in link schemes designed to increase your site's ranking or Page Rank.
• Don't use hidden text or hidden links on your site.
• Don't employ cloaking or sneaky redirects.
• Never send automated queries to Google.
• Don't create multiple pages, sub domains, or domains with substantially duplicate content. This may get your site black listed in Google.
• Don't create pages that install viruses or Trojans.
• Do not use unethical tricks to improve search engine rankings
• Don not see any broken links and see site html is correct.
• Try not to use “?” character in dynamic pages.
• Do not use JavaScript, cookies, session IDs, frames, DHTML, or Flash as search engine spiders. This may search engine spiders create trouble crawling your web site.
Rajeev Guglani writes articles for SEO. He has vast exposure in writing for Search Engine marketing. He is working for NDDW. For web site promotion, Search Engine Optimization and Google Optimization visit www.nddw.com
Google optimization is one of the most critical factors for search engine optmisation campaign. Google is above all the search engines. Google is based on the key factors as the Google page rank, the renowned Google sand box and inbound links.
Google optimization depends on the three key factors, Google page rank, Google sand box and the inbound links. In the process of optimizing a website you should always see the inbound links pointing to your website domain and pages. Google makes all the difference with the quality of one way inbound links. So you should concentrate on getting quality inbound links for your website. This can be done by article writing, buying links and link exchanges. With the quality inbound links your page rank will increase by itself.
The effect of Google sandbox is on the new domain names and holds them in a filter. Generally all domain names are not held in the filter. Normally by using competitive keywords, adding relevant content and linking external sites to yours can get you out of the Google sand box. One needs to keep patience in such a situation and keep on working according to Google guidelines.
There are certain guidelines for Google optimization.
• Always defining a clear navigation structure for the website. Every page should be reachable from at least one static text link.
• Create a sitemap to your users with links that point to all parts of your site. Create a useful, information-rich site with pages that clearly and accurately describe the content about your services.
• Add the words in the content users would type to find the pages.
• Always try to use alt text instead of images to display important keywords, contents or links.
• Make sure that your title and alt tags are relevant, descriptive and accurate.
• Keep the links on your pages to less than 100. Get other relevant sites link to yours. Manually submit your site to directories and search engines.
• Submit your site to Google. http://www.google.com/addurl.html.
• Submit an xml site map file at Google webmaster tools. Google uses sitemap file to learn about the structure and coverage of your site.
• Submit your site to relevant directories such as open directory project and yahoo directory as well as to other industry specific expert sites.
• Upload the robot.txt file on your web browser. This file tells crawlers which directories can or can not be crawled.
• Use robot.txt to prevent crawling of search result pages or other auto generated pages that don’t add much value for users coming from search engines.
• Make pages for users, not for search engines.
• Avoid “doorway” pages with little or no original content.
Some of the don’ts for Google optimization are.
• Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
• Don't link to web spammers or "bad neighborhoods" on the web, as your own ranking and PR may be affected adversely by those links.
• Never participate in link schemes designed to increase your site's ranking or Page Rank.
• Don't use hidden text or hidden links on your site.
• Don't employ cloaking or sneaky redirects.
• Never send automated queries to Google.
• Don't create multiple pages, sub domains, or domains with substantially duplicate content. This may get your site black listed in Google.
• Don't create pages that install viruses or Trojans.
• Do not use unethical tricks to improve search engine rankings
• Don not see any broken links and see site html is correct.
• Try not to use “?” character in dynamic pages.
• Do not use JavaScript, cookies, session IDs, frames, DHTML, or Flash as search engine spiders. This may search engine spiders create trouble crawling your web site.
Rajeev Guglani writes articles for SEO. He has vast exposure in writing for Search Engine marketing. He is working for NDDW. For web site promotion, Search Engine Optimization and Google Optimization visit www.nddw.com
Real Estate Website Traffic - SEM -
By: Andy Steuer, 2008-03-24
Search Engine Marketing: Drawing traffic to your real estate website
What is search engine marketing (SEM)? and why it's important for getting ahead of your competition in real estate marketing.
1. Sponsored (paid) listings are a great way to get fast visibility on the major search engines. Also called pay-per-click, (PPC) sponsored listings are those that show up at the top of search engines such as Google in a blue box or in a column along the right side of the page. These results are clearly labeled "Sponsored listings." The more popular the keyword, the more paid listings come up.
2. Lead tracking can help your real estate business become stronger by attracting quality leads. Lead tracking brings both short- and long-term benefits to your company - giving you instant access to information about each sales prospect while also helping to streamline and manage the sales process.
3. Email marketing is the icing on the SEM cake - it impresses your prospects by allowing you to send them valuable information on the market and it helps you to stay fresh in their minds.
4. Third-party SEM providers can take the mystery and work out of effective marketing. If you do not have the time to do a comprehensive SEM campaign, or you simply want to spend less time on the Internet and more time with your customers, you can go through a third-party provider to run your SEM campaign for you.
But before you start your campaign, you have some work to do.
Targeting your customers
Most likely, you know yourself and your business pretty well. But have you ever sat down and wrote out lists of words and phrases that other people might use to describe you? Probably not - but now is the time to do it.
Even if you're using a third-party provider, you need to know who your potential customers are to a T. What are they looking for and why would they want to use you to help them buy or sell their home?
All aspects of real estate search engine marketing - sponsored listings, lead tracking, and email marketing - rely on keywords in one way or another to work.
Keywords are key to SEM
What are keywords, and where should they go in your site? Keywords are simply, well, key words that determine which category your site will be listed under in search engines and directories. In terms of sponsored listings, the keywords you choose to bid on will determine where your ads show up.
You have to figure out what words and phrases home buyers and sellers are potentially going to use to find you, determine which are the most important to your business, then use them accordingly.
Your website will attract more hits if you spend some time doing this seemingly mundane, but extremely important, job. There are just a few simple guidelines for an effective keyword plan, but they do take some time to do well.
Brainstorming your Keywords
Take an hour or so to sit down and write every single imaginable word that someone might use to find your real estate service. For example, if you specialize in high-end new constructions in the Los Angeles area, you may come up with the following:
* Luxury Brentwood homes
* Upscale Los Angeles real estate
* Best neighborhoods Los Angeles
However, not everyone who is looking for "upscale Los Angeles real estate" will come up with that phrase. So you need to think about every conceivable term that they might use to describe the same thing. Such as:
* West Side Homes
* Luxury condos
* Southern California real estate
* Full service brokerage
* Mansions Beverly Hills
* Best schools Los Angeles
* And on and on...
The important thing to remember in brainstorming is that you should try to think of what you would look for, and branch out from there. The more specific your keywords are - the better. It's best to come up with 40-50 keywords and phrases, and then narrow them down to the top 20 absolute most effective. The more specific you are, the better your chances are of having words that differ from your competition. Remember, in Pay-per-click, the more popular a keyword is, the more expensive it is.
If you really are at a loss for relevant keywords, try using Wordtracker - a site that suggests and evaluates the keywords most relevant to your business.
Once you have a solid list of keywords and keyword phrases, you can use that information to build other aspects of your SEM campaign, including lead tracking.
Beyond keywords - creating a better business focus
Aside from drawing traffic to your sponsored listings and real estate lead tracking efforts, brainstorming keywords has an added benefit - giving you more focus in your real estate business.
Times are changing in the real estate business. Models that worked for you in 2003 may not work in 2006. The more you can specialize your services and differentiate yourself from the herd, the better. Creating keyword lists can lead to all kinds of unexpected new ideas for selling your services. You might come up with a new idea for an email marketing campaign, or a better way of attracting hard-to-reach leads and thus bring more real estate traffic to your real estate website.
For example, say you come up with the keyword phrase "retirement homes." You then do a little research and discover that many baby boomers are looking for homes that are smaller, but still have luxurious details. You could then use that information to write an email about how smaller homes are fast becoming the size of choice for many retirees. You never know what keywords will spark a new idea, so be open-minded!
Learn More
Homeseekers is one of the largest variety of homes for sale
About the author:
Andy Steuer is the Founder and CEO of Fidelity Assets, a real estate marketing company helping real estate agents and brokers generate real estate leads.
Search Engine Marketing: Drawing traffic to your real estate website
What is search engine marketing (SEM)? and why it's important for getting ahead of your competition in real estate marketing.
1. Sponsored (paid) listings are a great way to get fast visibility on the major search engines. Also called pay-per-click, (PPC) sponsored listings are those that show up at the top of search engines such as Google in a blue box or in a column along the right side of the page. These results are clearly labeled "Sponsored listings." The more popular the keyword, the more paid listings come up.
2. Lead tracking can help your real estate business become stronger by attracting quality leads. Lead tracking brings both short- and long-term benefits to your company - giving you instant access to information about each sales prospect while also helping to streamline and manage the sales process.
3. Email marketing is the icing on the SEM cake - it impresses your prospects by allowing you to send them valuable information on the market and it helps you to stay fresh in their minds.
4. Third-party SEM providers can take the mystery and work out of effective marketing. If you do not have the time to do a comprehensive SEM campaign, or you simply want to spend less time on the Internet and more time with your customers, you can go through a third-party provider to run your SEM campaign for you.
But before you start your campaign, you have some work to do.
Targeting your customers
Most likely, you know yourself and your business pretty well. But have you ever sat down and wrote out lists of words and phrases that other people might use to describe you? Probably not - but now is the time to do it.
Even if you're using a third-party provider, you need to know who your potential customers are to a T. What are they looking for and why would they want to use you to help them buy or sell their home?
All aspects of real estate search engine marketing - sponsored listings, lead tracking, and email marketing - rely on keywords in one way or another to work.
Keywords are key to SEM
What are keywords, and where should they go in your site? Keywords are simply, well, key words that determine which category your site will be listed under in search engines and directories. In terms of sponsored listings, the keywords you choose to bid on will determine where your ads show up.
You have to figure out what words and phrases home buyers and sellers are potentially going to use to find you, determine which are the most important to your business, then use them accordingly.
Your website will attract more hits if you spend some time doing this seemingly mundane, but extremely important, job. There are just a few simple guidelines for an effective keyword plan, but they do take some time to do well.
Brainstorming your Keywords
Take an hour or so to sit down and write every single imaginable word that someone might use to find your real estate service. For example, if you specialize in high-end new constructions in the Los Angeles area, you may come up with the following:
* Luxury Brentwood homes
* Upscale Los Angeles real estate
* Best neighborhoods Los Angeles
However, not everyone who is looking for "upscale Los Angeles real estate" will come up with that phrase. So you need to think about every conceivable term that they might use to describe the same thing. Such as:
* West Side Homes
* Luxury condos
* Southern California real estate
* Full service brokerage
* Mansions Beverly Hills
* Best schools Los Angeles
* And on and on...
The important thing to remember in brainstorming is that you should try to think of what you would look for, and branch out from there. The more specific your keywords are - the better. It's best to come up with 40-50 keywords and phrases, and then narrow them down to the top 20 absolute most effective. The more specific you are, the better your chances are of having words that differ from your competition. Remember, in Pay-per-click, the more popular a keyword is, the more expensive it is.
If you really are at a loss for relevant keywords, try using Wordtracker - a site that suggests and evaluates the keywords most relevant to your business.
Once you have a solid list of keywords and keyword phrases, you can use that information to build other aspects of your SEM campaign, including lead tracking.
Beyond keywords - creating a better business focus
Aside from drawing traffic to your sponsored listings and real estate lead tracking efforts, brainstorming keywords has an added benefit - giving you more focus in your real estate business.
Times are changing in the real estate business. Models that worked for you in 2003 may not work in 2006. The more you can specialize your services and differentiate yourself from the herd, the better. Creating keyword lists can lead to all kinds of unexpected new ideas for selling your services. You might come up with a new idea for an email marketing campaign, or a better way of attracting hard-to-reach leads and thus bring more real estate traffic to your real estate website.
For example, say you come up with the keyword phrase "retirement homes." You then do a little research and discover that many baby boomers are looking for homes that are smaller, but still have luxurious details. You could then use that information to write an email about how smaller homes are fast becoming the size of choice for many retirees. You never know what keywords will spark a new idea, so be open-minded!
Learn More
Homeseekers is one of the largest variety of homes for sale
About the author:
Andy Steuer is the Founder and CEO of Fidelity Assets, a real estate marketing company helping real estate agents and brokers generate real estate leads.
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