Google Optimization in the SEO Process

. - By: Rajeev Guglani, 2008-03-24

Google optimization is one of the most critical factors for search engine optmisation campaign. Google is above all the search engines. Google is based on the key factors as the Google page rank, the renowned Google sand box and inbound links.

Google optimization depends on the three key factors, Google page rank, Google sand box and the inbound links. In the process of optimizing a website you should always see the inbound links pointing to your website domain and pages. Google makes all the difference with the quality of one way inbound links. So you should concentrate on getting quality inbound links for your website. This can be done by article writing, buying links and link exchanges. With the quality inbound links your page rank will increase by itself.

The effect of Google sandbox is on the new domain names and holds them in a filter. Generally all domain names are not held in the filter. Normally by using competitive keywords, adding relevant content and linking external sites to yours can get you out of the Google sand box. One needs to keep patience in such a situation and keep on working according to Google guidelines.

There are certain guidelines for Google optimization.

• Always defining a clear navigation structure for the website. Every page should be reachable from at least one static text link.
• Create a sitemap to your users with links that point to all parts of your site. Create a useful, information-rich site with pages that clearly and accurately describe the content about your services.
• Add the words in the content users would type to find the pages.
• Always try to use alt text instead of images to display important keywords, contents or links.
• Make sure that your title and alt tags are relevant, descriptive and accurate.
• Keep the links on your pages to less than 100. Get other relevant sites link to yours. Manually submit your site to directories and search engines.
• Submit your site to Google. http://www.google.com/addurl.html.
• Submit an xml site map file at Google webmaster tools. Google uses sitemap file to learn about the structure and coverage of your site.
• Submit your site to relevant directories such as open directory project and yahoo directory as well as to other industry specific expert sites.
• Upload the robot.txt file on your web browser. This file tells crawlers which directories can or can not be crawled.
• Use robot.txt to prevent crawling of search result pages or other auto generated pages that don’t add much value for users coming from search engines.
• Make pages for users, not for search engines.
• Avoid “doorway” pages with little or no original content.

Some of the don’ts for Google optimization are.

• Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
• Don't link to web spammers or "bad neighborhoods" on the web, as your own ranking and PR may be affected adversely by those links.
• Never participate in link schemes designed to increase your site's ranking or Page Rank.
• Don't use hidden text or hidden links on your site.
• Don't employ cloaking or sneaky redirects.
• Never send automated queries to Google.
• Don't create multiple pages, sub domains, or domains with substantially duplicate content. This may get your site black listed in Google.
• Don't create pages that install viruses or Trojans.
• Do not use unethical tricks to improve search engine rankings
• Don not see any broken links and see site html is correct.
• Try not to use “?” character in dynamic pages.
• Do not use JavaScript, cookies, session IDs, frames, DHTML, or Flash as search engine spiders. This may search engine spiders create trouble crawling your web site.

Rajeev Guglani writes articles for SEO. He has vast exposure in writing for Search Engine marketing. He is working for NDDW. For web site promotion, Search Engine Optimization and Google Optimization visit www.nddw.com