Postcard Marketing

- By: Na Na, 2008-03-11

Postcard Marketing is an effective way of marketing one’s product and services. Postcards go way back in history for its usefulness as a means of communication. And to this day it has always remained as one of the most effective and successful means of communication for personal as well and business needs. Ever since its inception it has maintained a positive bond with users all over the world.

In recent times postcard marketing has created phenomenon in marketing business products and services. Postcard marketing is offered both online and offline, i.e. postcards are available virtually as well as in hardcopy. People who are looking for advertising their products or services can avail postcard marketing. It is one of the most effective and affordable advertising tool. And it is also useful for those who are looking for bulk mailing services.

Bulk mailing services through postcards usually result in extraordinary response for the product. If you are planning to avail bulk mailing services then be assured that nothing comes as cheap and as effective as postcard marketing. Bulk mailing can be done online as well as offline through newspapers and magazines. Bulk mailing services always ensure positive and effective response and has thus become quite a popular way of marketing today.

If you wish to offer some personalized communication within these mailing services then you can opt for the personalized postcards. While marketing the services within the neighborhood or community one can print personalized postcards as an invitation for a service demonstration or for a small seminar on the service.

Postcards come in different sizes and sometimes if the client so wishes the companies also makes custom sized postcards for them. While printing a postcard the client must keep the message short and succinct to drive the message in faster. This will ensure a positive response. Printing and mailing postcards is the cheapest way of attracting the right consumers.

While the client chooses the postcard marketing company, he must make sure that the company also offers to bulk mail the cards. The most common features which are offered by the postcard marketing companies are:

­ Providing graphic designs
­ Printing postcards
­ Providing and preparing mailing list
­ Addressing
­ Mailing services
­ Lamination

The client may choose to design his own postcard. But if he wishes the company will do it for him. These companies have a wide range of graphics and designs to choose from. And thus the client will have a custom made postcard ready for marketing. The postcards are generally printed in bright and contrasting colors to attract consumers. The postcard mailing companies also offer to create the consumers mailing list. If the client does not have a prospective consumer list they offer to make an effective consumer mailing list. Sometimes they also provide suggestions for mailing to prospective and target consumers.

Postcard marketing has become one of the most successful product campaigning tools. It is effective for reaching out to bulk consumers as well as a small group of people. It is affordable and fast and it has the added advantage of returning back to the mailer if the address is not found. Thus the client will have an exact count on how many consumers he has reached.

Angela Frank is working for an online direct mail service. She is in the designing team and helps her clients to create a successful business postcard which will prove to be a success for his business. For further information on postcard marketing and consumers mailing list, she recommends you to visit Cactus Mailing