Saturday, June 26, 2010
The Triad of E Marketing !
If one is to succeed online, one should possess three tools
A website
A Blog
An Ezine
These, then, are the Triad of Web Marketing. With the website, you can have an online presence. A dotcom can market your info products. The blog should be informative with links to your website. The Ezine will reach out to readers and is essential in Relationship Marketing. You will be in touch with your client base.
If you write articles in the Ezine, you can position yourself as an expert and this is Intellectual Marketing.
More intellectual marketing strategies have been outlined in my site, Marketing Educate.
You have do Search Engine Optimisation for your site, if your site is to be visibile in the Search Engines. You can find out the relevant keywords for your site, using WordTracker. Once you find the relevant keywords, you should use the keywords in your articles, your blogs, your headlines and meta tags. That way your sites and blogs will be visible on the Search Engines.
You can do Social Media Optimisation also. You should create accounts in MySpace, Facebook, Twitter etc and write in those blogs.
Once you have got sites and blogs going, it is time to create a quality Ezine. You should create an Ezine and send it to subscribers, monthly. You can get subscribers by requesting them to subscribe for your Zine in your site.
These three, Site, Blog and Zine are the threefold marketing techniques. Every man possesses Knowledge and you have to Make Your Knowledge Sell. Then only can you live.
A blog post of 200 words can be posted onto your blog. You can create blogs on Blogger. They are free. Three such posts can be converted into articles and fed to the Article Directories.
Optimising blogs is known as Blogtimisation. Making money with blogs is known as Blog Monetisation or Blognetisation.
You can create accounts with Google Adsense and put their ads on to your blogs and sites. Once clients click on these ads, you get enough compensation to write !
The pen is mightier than the sword. Now with the advent of the Net, this old saying is a reality. You have global access with the Net and it is now time for Global Marketing !
You should give links to your sites and blogs in your articles and posts. That way your sites and blogs will get the much needed exposure.
You can add videos for your blog posts and sites. You get free videos from Youtube. Search Youtube for any subject and you get videos on that subject. Videos are educational and enhances the quality of your sites and blogs.
Preaching about Intellectual Marketing is easy but the implementation is difficult. One has to take great pains to do research in any subject and research takes a lot of time. One has write on many topics, proof read the articles and then post them to our sites and blogs. One has to show high patience and perseverance to succeed.
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