In our last post, we talked about the marketing strategies of Push, Pull and Dangle.
Writing is an art and Web Copywriting is an art tailor made for the Web. Website or Blog designing is nothing but Adcopywriting! You can in order to promote your website , employ others to do the Copywriting.
Profits from the Web are not easy to get. You have to generate leads and convert leads. You know the Lead Qualification Process - 8,4,2,1 ! If you get 8 leads, 4 presentations will be heard, two sales quotes and one sale ! You can get experts to do the job for you.
Webcopywriting has secrets, it has to appeal to the reader. The Who, What, When and Where are answered by a Copywriter, and includes the Why and the How. The Who is the customer, what is the product or service you are promoting, why is the benefits that accrue to the customer, how is how he gets your product !
Sunday, December 24, 2006
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