Ad Copy Writing

10 Eye Popping, Jaw Dropping Ad Copy Secrets

1. Use a hand written letter on your ad copy instead
of text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal
touch will always increase your sales.

2. Compile a list of well-known and esteemed customers who
have made a purchase based on your copy. People will
consider your business trustworthy and buy your
merchandise. Request their authorization first.

3. Show before and after photos for your products
on your web page copy. Show the problem picture
and then beside it, show the picture of the resolution
to the problem when they use your product.

4. Incorporate an editorial or article or appraisal that
features you or your business with your ad copy. This will
prove to people that your company is valued and will
enhance your trustworthiness.

5. When you give items at no cost in your ad copy, also
add the actual cost beside each complimentary item. People
will believe they are benefiting from the offer and it will
strengthen your product's worth.

6. Have a prominent individual to support the product or
service you offer. This person should be someone your
target audience recognizes. Present their picture and
report on your ad copy.

7. Add a picture of yourself to your ad copy. This will
prove to people that you are not trying to conceal who you
are and will raise their confidence. Also, add your
telephone numbers and address information below the image
and a short statement or reference.

8. Instruct your possible customers on your ad copy that
you will give part of what they pay to particular
charitable organization. This will prove to them that you
truly think about other people. They may just purchase
your merchandise to give to the charitable organization.

9. Ask your potential customers plenty of yes and
no questions in your ad copy. The questions should
remind them of their problem and make them think
about what will happen if they don't purchase your
product.

10. Inform your possible customers that you will give them
a complimentary award if they find the a certain number of
words in your ad copy that are not spelled correctly. The
more you are able to get people to read your ad copy the
greater likelihood they will make a purchase.

The author, Scott F. Geld can be reached for questions
about this article at MarketingBlaster.com. His company
specializes in providing super-targeted Pay-Per-Click
traffic. For more info:
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