Content: How Can It Help You Generate Traffic?

Author: Daryl Daughtry
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The term "content" when used by Internet Marketers refers to
written words, audios or videos. Incorporating content in your
website can help you generate more traffic in a number of ways.


How Does Content Help You Get More Traffic?
Search engines love website that offer valuable content. No
matter what type of site you have, you can leverage this to
increase the traffic to your website. Whether you have an
online store, a forum, or a blog, you can add content to
generate traffic.

Also, visitors just plain love sites that offer free content.
Personally, if I go to a website that is just a storefront, I
may be hesitant to buy. However, if I come in and click around
a bit and get to know more about the owners and their products,
I may just pull out my wallet.

Plus, content makes websites "sticky". This means that, if a
visitor comes to a website and finds good information (in any
format), they are more likely to return than if they just land
on a sales page.

How can you Add Content to your Website?
1. Add articles to your website. You can use a mix of your own
unique content, free reprint articles and Private Label Rights
(PLR) articles.

2. Add a blog. If you don't want to add articles directly to
your site, then create a blog where you can talk about your
products or services and list special offers. You can add
articles to your blog, or simply chat and showcase specials and
uses for your products and services. Establish yourself as an
expert and people will come back for more.

3. Tweak your product descriptions. This is a simple way to
increase the content on your website (and, possibly, increase
sales). Just add more text to your product descriptions in your
storefront - be more descriptive, and you'll be providing more
content.

4. Ask for comments and feedback. No matter what kind of
website you have, incorporating comments from others can help
make your website more valuable.

5. Add testimonials. Simple and effective, testimonials not
only make your site appear more trustworthy, but they also add
content for search engines.

6. Archive your newsletters. If you publish a weekly
newsletter, archive your previous issues on your website.

7. Add audio. It's simple and easy to record and publish audio
online now, with services that do everything for you. Interview
someone or have someone interview you. Include your interviews
on your website for added credibility and information for your
visitors.

8. Frequently Asked Questions. Keep track of the customer
service questions you receive, and answer them on a FAQ page.
You'll add content and spend less time answering repeat
questions from your potential clients.


About The Author: S.D. Daughtry is an internet marketing
professional who hosts an online discussion forum called Net
Business Talk featuring internet business marketing. Visit the
forum at http://www.NetBusinessTalk.com .

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