Thursday, November 16, 2006

Marketing Wisdom

I'M LEAVING SO HERE ARE MY SECRETS
by Mark Joyner
#1 Best-Selling Author of "MindControlMarketing.com"

Part I: How I Got Millions of People to Subscribe to My
Newsletters

Section C: "Multiple Streams of Subscribers"

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The concept I'm about to introduce to you is perhaps the most
powerful of all list building principles.

In Parts I-A and I-B I talked about two very powerful theories
of list building. As with any marketing idea, the effectiveness
of these ideas are dependent upon how well (and how aggressively)
you employ them, of course.

It's like swinging a bat at a baseball ...

Sometimes you'll strike out. Sometimes you'll hit a foul ball.
Sometimes you'll bat a man onto first, and sometimes you'll hit
a home run.

Of course, we can never predict which of these efforts are going
to render the best result. This is why most marketers live in
fear. We're always afraid that our marketing efforts will
suddenly stop rendering results.

Even worse, when we have a marginal success we tend to dismiss
it and move on chasing that elusive "home run".

Why is this?

It's probably a throw back from the pre-Internet direct
marketing days. See, back then a marginal result meant a
negative ROI (Return on Investment). That is, you'd make
$100 in profit from an ad, but since you spent $200 on the ad
itself, you have an ROI of - $100 (that is, you lost a hundred
bucks).

The Internet has so many wonderful free methods of spreading
your marketing message that marginal successes should not be
overlooked at all. In fact, they should amassed in great number.

This is the core of the list building principle of "Multiple
Streams of Subscribers". That is, if you can amass thousands
of marginally successful list building campaigns, over time you
will have "multiple streams of subscribers" constantly flowing
in.

As you can imagine, this is a great feeling!

Now, here's a technique I used to accelerate this process
greatly. I created a tool for my various affiliate programs
called "the automatic affiliate list building system".

I simply gave my affiliates a line of code to add into their
website. The code would put a subscription box for one of my
newsletters on their site.

Of course having thousands of sites with a subscription box for
my newsletter was wonderful (how's that for automating multiple
streams of subscribers?), but why would a webmaster do that?

Well, as I mentioned in I-B (Viral Marketing) people must have
a motivation for spreading your message. The motivation can be
anything, but in this case the motivation was money. Every
subscriber sent to us by them was recorded with their affiliate
ID. We promised the affiliates that whenever we would release a
new product to that list we would do so on their behalf with
their affiliate ID in place.

They send the person to us once and we sell to the subscriber
on their behalf perpetually.

The result? We never had to invest any money in this
advertising (we only had to pay commissions when the advertising
resulted in a sale) and it brought us a steady stream of new
subscribers for our various lists every single day.

In fact, it built a list of 30,000 subscribers for one of the
projects I launched in just 4 weeks.

Stay Tuned for Part II: How I Sold Millions of Dollars in
Products and Services Over the Net on a Zero Dollar Ad Budget

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Mark Joyner is the CEO of www.Aesop.com, the #1 Best-Selling Author
of "MindControlMarketing.com" and the creator of some of the most
visited websites in the world. Mark is leaving the Internet
Marketing business and giving everything away to a lucky 2,000
people. The actual source code for the systems mentioned above
is included in the package as well as two data CDs with source
code for almost every system Mark has ever created and 18 audio
CDs where Mark is grilled for hours by 14 of the world's greatest
Internet Marketing experts. He gets into even greater detail in
those CDs and reveals things he has never revealed before. Only
2,000 will be sold, so be sure to get yours before they are gone:

https://www.websitelifeline.com/cdorder/salescopy.php?b=ID

STAY TUNED FOR THE REST OF THE SERIES:

Part I: How I Got Millions of People to Subscribe to My
Newsletters Section A: Meaningful Selective Co-Registration

Part I: How I Got Millions of People to Subscribe to My
Newsletters SECTION B: Viral Marketing

Part I: How I Got Millions of People to Subscribe to My
Newsletters SECTION C: Multiple Streams of Subscribers

Part II: How I Sold Millions of Dollars in Products and Services
Over the Net on a Zero Dollar Ad Budget

Part III: How I Found Hundreds of Thousands of Affiliates

Part IV: Case Studies: How I Sold $100,000 in One Weekend and
$600,000 in Three Weeks

Part V: How I Shot My Book to #1 on Amazon in 48 Hours

Part VI: How I Got My eBook Downloaded One Million Times

Part VII: How I Shot One Site to #37 Out of All the Sites in the
World in 6 Weeks

Part VIII: Why I'm Leaving, Where I'm Going, and How I Planned my
Exit

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